Recent years have seen an 8% growth in scale of this industry in China. In 2015, the total amount of this market was 4300 billion. With the standardization of construction materials regulations and consumer’s growing expectation for product quality, eco-friendliness, and personality, it is believed that a reshuffle in the industry is inevitable, after which only a smaller amount of brands will survive in the arena. Hence, it was crucial for construction materials companies to elevate the brand image in all possible ways.