Two-dimensional code, this seemingly simple graphic, is now not only a payment channel or a media for anti-counterfeiting traceability, it has become an important entrance for brands to connect users and drive marketing.

In the flood of marketing transformation, the competition between enterprises is no longer limited to the competition of industrial production capacity, but focuses on how to obtain and convert traffic more effectively. Two-dimensional code digital marketing, with its powerful interaction and convenience, has become a new blue ocean for many brands to explore. By giving each product a unique identifiable two-dimensional code, the mature application of one thing one code technology not only realizes the accurate transmission of product information, but also provides a new breakthrough for key person marketing.

The importance of key people, as the core of brand word-of-mouth productivity, is deeply illustrated in the Diffusion of Innovation. In the total user base, only 1% of the key people, but have an unimaginable influence. They are not only the core users of the brand, but also the catalyst of word-of-mouth fission. Therefore, how to accurately identify and effectively drive these key people has become the key to brand marketing.

The introduction of one thing one code technology has added wings to key person marketing. It breaks the limitations of traditional offline channels, realizes the seamless integration of online and offline, and makes two-way communication between enterprises and consumers more direct and efficient. Through code scanning interaction, consumers can easily participate in the brand's marketing activities, and enterprises can collect user data, including behavioral data, scene data and traffic data, at a lower cost and higher efficiency, providing strong support for precision marketing.

In order to effectively drive the actions of key people, two-dimensional code digital marketing also integrates a variety of interactive reward mechanisms. Rich reward forms such as member points, wechat red envelopes, and lottery winning gifts not only enhance the stickiness between users and brands, but also stimulate users' desire to share, and realize the cracking spread of word-of-mouth. At the same time, one thing one code technology can also be refined according to different regions, user characteristics and other factors to ensure that marketing activities are more accurate and effective.

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