Under the double impact of new retail and e-commerce, traditional sales channels are facing unprecedented challenges. Enterprises, distributors and even channel terminals have deeply felt that the difficulty of promotional activities is increasing. No matter how the advertisement is placed, the market response seems to be always cold, the promotion is difficult to reach the consumer, and the sales channel is insufficient, which makes many enterprises fall into the predicament of survival.

However, although the booming development of the online market has caused a small impact on the offline market, the offline potential is still huge and cannot be ignored. In this context, global marketing came into being, which aims to implement a more effective marketing model for consumers in the whole scene through the deep integration of online and offline. One thing one code technology is the right assistant to achieve this goal.

One thing one code technology, with its unique advantages, breaks the barrier between brands and consumers, so that the interaction between the two becomes smoother. Through the use of the two-dimensional code on the product packaging in different scenarios, the most direct and convenient communication with consumers, promotional activities can be truly effective to reach consumers.

With the help of one-thing, one-code technology, enterprises can form a good interaction with consumers online and offline. Consumers only need to scan the QR code on the product package to directly participate in the company's promotional activities, thus avoiding channel interception and ensuring that the promotional offers reach consumers. At the same time, the enterprise can also collect and analyze the user data of each scan code, and gradually paint a clear user portrait, providing strong data support for subsequent precision marketing.

As a leader in one-object-one-code technology, Shanghai Zhongshang Network helps enterprises store production, logistics and marketing information in the cloud platform through its one-object-one-code traceability system. On this basis, Shanghai Zhongshang network can also carry out innovative marketing based on one thing one code technology, promote the refined development of marketing, activate terminals, channels and consumers, and drive consumers to buy, so as to increase sales at the same time, but also enhance product visibility and reputation.

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