As a fast-moving consumer goods for daily use, the market demand for cosmetics is increasing day by day. However, in order to pursue profits, some unscrupulous merchants sell counterfeit and inferior cosmetics, forming a complete industrial chain, which not only hurts the rights and interests of consumers, but also seriously damages the reputation of enterprises and increases the cost of brand communication. Faced with this situation, consumers urgently need a more convenient and effective anti-counterfeiting way to replace the traditional way. One thing, one code technology is a new tool for anti-counterfeiting marketing in the cosmetics industry.

One thing one code technology is based on the concept of "full scene code" and "identification empowerment" technology, giving each product a unique ID code. This two-dimensional code carries a large number of authoritative information of brand enterprises and product anti-counterfeiting traceability information, with unique and authoritative characteristics. In the cosmetics industry, the use of one thing one code anti-counterfeiting marketing system can effectively solve the problem of counterfeit cosmetics.

First of all, each bottle of cosmetics will generate a certain anti-counterfeiting verification code, with the relevant data collection equipment of the cosmetics production line, automatically generate the "identity document" of the cosmetics. In this way, each bottle of cosmetics has its own unique identity, which can effectively prevent the emergence of counterfeit products.

Secondly, the brand anti-counterfeiting inspection function is also one of the important applications of one-object-one-code technology. Consumers only need to scan the two-dimensional code on the product package, they can quickly query the true and false information of the product, product manufacturer information, quality inspection report and other details, so that consumers are more trustworthy when purchasing and using. This transparent display of information not only enhances consumer confidence in purchasing, but also enhances the credibility of the brand.

In addition to anti-counterfeiting and inspection functions, one-thing, one-code technology can also enable effective member points and promotion programs. By scanning the QR code, consumers can participate in the membership points activity, enjoy the points to exchange red envelopes, products and other benefits. This integral marketing model not only improves the loyalty of members, but also taps the sales radiation of integral marketing, so that every product and every member become the entrance of mobile O2O, and creates a "product and member that is the media" network marketing system.

CCN merchants have further expanded the application of two-dimensional code marketing on the basis of anti-counterfeiting, traceability and anti-channeling. On the basis of anti-counterfeiting traceability and anti-channeling, through two-dimensional code scanning to get red envelopes, points exchange and other operations, not only deepened the user's sense of trust in the corporate brand, but also grasped the repeated transformation of customers and attracted more users. At the same time, both offline and online users can aggregate to the public platform by scanning the QR code, enabling enterprises to achieve broader brand communication and sales growth.

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