In the wave of digital transformation, more and more enterprises are beginning to realize the importance of data. How to realize the optimization of the whole value chain such as brand protection, smart traceability, digital marketing, IP authorization control and channel control through technical means has become the key to enhance the competitiveness of enterprises. And "one thing, one code" technology is the core tool to solve these problems.

What is "one thing, one code"?

"One thing, one code" means that each product is endowed with a unique identification code, and through technical means such as two-dimensional code and RFID, the digital management of the whole life cycle of the product from production to consumption is realized. This technology can not only help enterprises track the flow of products, but also provide more interactive experiences for consumers, while providing accurate data support for enterprises.

Second, the application of Shanghai Zhongshang's one-object-one-code technology in the whole value chain of enterprises

Brand protection: crack down on fake and shoddy products and enhance brand trust

Fake and shoddy products have always been a pain point for brand companies. Through the one-thing, one-code technology, enterprises can give each product a unique anti-counterfeiting code, and consumers only need to scan the code to verify the authenticity of the product. This approach not only effectively combats counterfeit and shoddy products, but also enhances consumers' trust in the brand.

Intelligent traceability: Achieve product lifecycle management

One-thing, one-code technology can help companies achieve traceability from raw materials to finished products. By scanning the code, enterprises can quickly locate the production batches, logistics information, sales channels, etc., to ensure that product quality is controllable. Once there is a problem, the company can quickly recall the problem product and reduce the loss.

Digital marketing: Accurately reach consumers and increase conversion rates

One-thing, one-code technology offers businesses the opportunity to interact directly with consumers. By scanning the code, consumers can participate in activities such as lottery, point redemption, coupon collection, and so on, and enterprises can collect consumer behavior data to achieve precision marketing. This interaction not only increases consumer engagement, but also leads to higher conversion rates for businesses.

IP licensing control: Protect intellectual property rights and prevent infringement

For enterprises with IP licenses, one-thing, one-code technology can effectively prevent infringement. By assigning a unique ID to each authorized product, enterprises can monitor the flow of authorized products in real time and ensure the legitimate use of IP authorization.

Channel control: Optimize supply chain management to prevent transshipment

Channel channeling is a big problem facing enterprises. With one-thing, one-code technology, companies can monitor the flow of products in real time and prevent distributors from selling across regions. At the same time, companies can optimize supply chain management and improve operational efficiency through data analysis.

Production line coding: improve production efficiency and reduce operating costs

In the production link, one thing one code technology can help enterprises realize automatic coding and improve production efficiency. At the same time, through the real-time collection and analysis of data, enterprises can find problems in production in time and reduce operating costs.

Three, the advantages of one thing one code technology

Data-driven decision

One thing one code technology provides enterprises with massive data support to help enterprises better understand market demand, consumer behavior and product flow, so as to make more scientific decisions.

Enhance consumer experience

Through code scanning interaction, consumers can obtain more product information, participate in brand activities, improve the shopping experience and enhance brand loyalty.

Enhance brand competitiveness

One thing, one code technology not only helps enterprises solve problems such as brand protection and channel control, but also enhances the market competitiveness of brands through digital marketing.

Conclusion

The one-thing, one-code technology of Shanghai Zhongshang Network provides enterprises with digital solutions for the whole value chain from production to consumption, and helps enterprises achieve multiple goals such as brand protection, intelligent traceability, and digital marketing. In the wave of digital transformation, enterprises that master one-object-one-code technology will be more competitive and win a larger market share. If you also want to use one thing one code technology to achieve the digital transformation of the enterprise, welcome to contact us, we will provide you with professional solutions.

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