In the era of digital economy, how to achieve brand protection, improve operational efficiency and optimize consumer experience through technological innovation has become the core issue of enterprise development. One thing one code technology, with its unique digital capabilities, is becoming an important tool for enterprises to realize the digital transformation of the whole value chain.

One thing, one code: the core engine of digital transformation

"One thing, one code" means that each product is endowed with a unique digital identity, and through technical means such as two-dimensional code, bar code or RFID, the digital management of the whole process of the product from production to consumption is realized. This technology can not only help enterprises achieve accurate traceability and efficient management, but also provide consumers with a richer interactive experience and create more business value for enterprises.

Second, the application scenario of Zhongshang one thing one code in the whole value chain of enterprises

Brand protection: Build anti-counterfeiting barriers to protect brand value

Counterfeit and shoddy products seriously damage brand reputation, and one-thing one-code technology provides enterprises with efficient anti-counterfeiting solutions. By giving each product a unique security code, consumers can verify the authenticity of the product by simply scanning the code. This approach not only enhances consumer trust, but also builds a solid brand protection barrier for enterprises.

Smart traceability: Achieve transparent management of the entire product life cycle

One-thing, one-code technology can help companies achieve traceability from raw materials to finished products. By scanning the code, enterprises can quickly obtain product production information, logistics track, sales channels and other data to ensure that product quality is controllable. Once quality problems occur, enterprises can quickly locate the source of the problem and reduce losses.

Digital marketing: accurately reach consumers and enhance brand stickiness

One-thing, one-code technology offers businesses the opportunity to interact directly with consumers. By scanning the code, consumers can participate in activities such as lottery, point redemption, coupon collection, and so on, and enterprises can collect consumer behavior data to achieve precision marketing. This interaction not only increases consumer engagement, but also leads to higher conversion rates and brand loyalty for businesses.

IP licensing control: Protect intellectual property rights and prevent infringement

For enterprises with IP licenses, one-thing, one-code technology can effectively prevent infringement. By assigning a unique ID to each licensed product, enterprises can monitor the flow of licensed products in real time, ensure the legitimate use of IP licenses, and maintain brand value.

Channel control: Optimize the supply chain management and eliminate the phenomenon of transshipment

Channel channeling is a big problem facing enterprises. With one-thing, one-code technology, companies can monitor the flow of products in real time and prevent distributors from selling across regions. At the same time, companies can optimize supply chain management and improve operational efficiency through data analysis.

Production line coding: improve production efficiency and reduce operating costs

In the production link, one thing one code technology can help enterprises realize automatic coding and improve production efficiency. At the same time, through the real-time collection and analysis of data, enterprises can find problems in production in time and reduce operating costs.

Third, the core advantages of one thing, one code technology

Data-driven, enabling scientific decision-making

One thing one code technology provides enterprises with massive data support to help enterprises better understand market demand, consumer behavior and product flow, so as to make more scientific decisions.

Enhance the consumer experience and enhance brand loyalty

Through code scanning interaction, consumers can obtain more product information, participate in brand activities, improve the shopping experience and enhance brand loyalty.

Enhance the competitiveness of enterprises and open up new opportunities in the market

One thing, one code technology not only helps enterprises solve problems such as brand protection and channel control, but also enhances the market competitiveness of brands through digital marketing and opens up new market opportunities for enterprises.

Shanghai Zhongshang Network Co., LTD. (hereinafter referred to as "CCN Zhongshang") provides enterprises with full-link digital solutions such as brand protection, intelligent traceability digital marketing, IP authorization management, channel control and production line coding based on one thing and one code. If you have relevant needs, welcome to come to consult, we will provide you with professional samples, cases and solutions.

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn