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One thing one code, open the era of unique identification of product identity

2024-03-18

In today's information and digital era, the market competition is becoming more and more fierce, and the importance of product traceability, anti-counterfeiting and personalized marketing continues to be highlighted. To this end, a new product management concept was born - a "one thing, one code" identification system that gives each product unique variable data. This not only guarantees the uniqueness of the product, but also establishes a new interactive bridge between consumers and enterprises.


The core meaning of one thing, one code


"One thing, one code" means that each product has a unique identity, just as each person has a unique ID number. This identification is usually achieved through a two-dimensional code or other form of bar code, containing the basic information of the product and tracking data such as variable information. This approach can not only effectively prevent counterfeit and shoddy goods, improve the anti-counterfeiting ability of products, but also help enterprises optimize inventory management, strengthen supply chain control, and achieve precision marketing.


How to implement one thing, one code


To implement one thing, one code for each product, companies need a complete system to generate, manage and track these unique identifiers. This usually involves the following steps:


1. Code generation: Use professional software to generate unique serial numbers, and convert them into two-dimensional codes or bar codes to print on product packaging.


2. Data capture: In the production, warehousing, warehousing, transportation and other aspects of the product, the scanning equipment is used to capture the information in the code to achieve real-time data update and synchronization.


3. Information management: Establish a central database for storing and managing the unique codes and related information of all products to ensure the accuracy and security of data.


4. Tracking and monitoring: By tracking the unique code of each product, the company can understand the location and status of the product in real time, effectively avoiding the phenomenon of channeling goods.


5. Consumer interaction: Consumers can obtain product details, such as raw material source, production date, authenticity verification, etc. by scanning one thing one code on the product to improve product transparency and consumer trust.


A yard of commercial value


1. Anti-counterfeiting traceability: One thing, one code allows each product to have a traceable "ID card", which greatly enhances product security and enhances consumer confidence.


2. Inventory management: Enterprises can accurately grasp the inventory status through the information in the tracking code, reduce inventory overhang and reduce costs.


3. Market monitoring: By collecting data on the flow of products in the market, enterprises can timely discover and solve problems such as channeling goods and protect the normal market order.


4. Personalized marketing: Enterprises can use one thing one code to interact with consumers, understand consumer preferences, and provide personalized marketing campaigns and product recommendations.


5. Consumer experience: Consumers can obtain rich product information and interactive experience by scanning the code, which increases the added value of products and enhances the brand image.


Through one thing one code technology, enterprises can obtain competitive advantages in the complex and changeable market environment, and achieve fine and intelligent product management. At the same time, this technology also brings a new shopping experience for consumers, improving shopping convenience and security.



For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn


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