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Post-Launch Operational Challenges for Anti-Counterfeiting/Traceability/Marketing Systems:How can enterprises resolve these issues?

• Business Managers

  Common Scenario:

  "I want to view scan statistics across different regions to adjust strategies, but no staff can perform this analysis. I need real-time operational data for campaigns, but don't know where to start with the data."

  Pain Point:

  • Lack of precise data leads to delayed market strategy adjustments.

• Production Line Staff

  Common Scenarios:

  • "During production, indicator lights suddenly show no signal – affecting progress. What should I do?"

  • "Production systems display no data during operations – halting production. How to resolve?"

  Pain Point:

  • Absence of standardized troubleshooting protocols causes unresolved production line failures.

  Consumer

  Common Scenarios

  • I discovered the product I purchased was counterfeit through code scanning and need to file a complaint to investigate the cause.

  • I cannot find the record of redeeming gifts with points and need assistance to clarify the details.

  Challenges

  • No accessible consultation for issues across anti-counterfeiting, traceability, and marketing scenarios.

  • Direct complaints to the company may lead to customer loss.

• Channel Key Personnel

  Common Scenario

  • "As a promoter, I need clarification on scan-based rebate policies."

  • "As a distributor, I require guidance on adding/removing/managing stores."
  • "As a technician, I need immediate solutions for equipment malfunctions."

  
  

  Pain Point:

  • No accessible operational guidance results in low campaign participation.