One Code, One Product | One Code, One Product Marketing | B-to-C Linkage Marketing | One Code, One Product B-to-C Linkage | Consumer-Sales Assistant Interaction | Omni-channel Digitalization

A combined marketing model connecting distributors (B-end), retail stores (b-end), and consumers (C-end) to achieve multi-level incentives and data integration across channels and consumers.

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Pain Points in Traditional Enterprise Marketing

Disconnected BC Activities

B-end and C-end marketing campaigns operate in isolation, failing to create a synergistic "1+1≥2" effect.
Missing Incentive Chain

Lack of B-end "push" incentives and C-end "pull" engagement prevents the formation of a closed-loop BC marketing system.
Data Silos

Fragmented channel sell-through and user behavior data hinder end-to-end information collection, forcing decisions to rely on experience.
Difficulty Measuring ROI

Inability to accurately attribute and quantify results across multiple roles and scenarios

BC Linkage Marketing Overview

End-to-End Code Linkage

Brands assign "inner codes for engagement + outer codes for traceability" to each product, enabling scan-based connections among distributors (B), stores (b), and consumers (C).
B-End Incentive Triggers

Distributors and sales reps promote unboxing rewards. Upon successful activation by b-end stores, the system instantly issues red packets or product rebates to drive B-end motivation.
b-End Incentive Reinforcement

Stores receive direct merchant incentives for unboxing scans. They earn verification rewards when consumers scan to redeem offers and receive rebates for promoting consumer scan participation—ensuring precise terminal incentives.
C-End Scan Interactions

Consumers scan to verify authenticity or participate in sweepstakes, gaining coupons or mall points for online private domain retention and remarketing.

Core Application Scenarios

Core Store Fund Control
Channel Diversion & Pricing Control
Clearance of Short-Dated/Slow-Moving Goods
In-Store Traffic & Conversion

Core Store Fund Control

Guides precise allocation of marketing funds to high-performing stores through analysis of store expenses and product sell-through.

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Channel Diversion & Pricing Control

Dynamically captures product flow data via store/consumer activities to aid diversion control, unify channel promotions, and stabilize pricing.

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Clearance of Short-Dated/Slow-Moving Goods

Drives sales of nearing-expiry or stagnant inventory through case-code activities and consumer campaigns.

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In-Store Traffic & Conversion

Uses "¥1 Instant Redeem" and similar tactics to attract store traffic and boost in-store sales conversion.

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Application Value

Dual-Drive Sales Acceleration

Simultaneously incentivizes channels and consumers to increase distribution coverage and purchase conversion.
End-to-End Data Flow

Real-time collection of scan, verification, and redemption data across the F-B-b-C full chain.
Private Domain Traffic Accumulation

Redirects consumers to official accounts/mini programs, building detailed user tags and a private traffic pool.
Precision Decision Support

Visual dashboards display multi-level sell-through and conversion metrics, enabling optimized resource allocation and strategy refinement.

CCN Product & Service Advantages

Multi-Level Coding

Supports item, case, and pallet-level code associations to track ownership and logistics paths, ensuring data traceability.
Flexible Incentive Engine

Customizable B-b-C multi-level incentive rules, reward types, and triggers for diverse campaign needs.
Visual Operations Platform

Real-time visibility into channel structures, sell-through heatmaps, and user profiles for multi-dimensional analysis and ROI monitoring.
End-to-End Implementation

Full-cycle technical and operational support—from solution design and system integration to channel training and performance review—ensuring smooth BC linkage execution.