Liquor industry anti-channeling strategy, the implementation of two-dimensional code tracking system

In the beverage industry, the problem of transshipment has always been a major problem plaguing manufacturers and regular distributors. The behavior of transshipment not only disturbs the normal sales order of the market, but also seriously affects the brand image of the enterprise and the price system of the regional market. In order to effectively control distributors around the country and prevent the occurrence of channeling behavior, more and more beverage companies have begun to implement two-dimensional code anti-channeling system. This paper will discuss the mechanism of this system and its positive effects.

The working principle of two-dimensional code anti-channeling system

The two-dimensional code anti-channeling system realizes individual product management by attaching a unique two-dimensional code to each bottle of wine product. These two-dimensional codes contain important data such as product production information, circulation process and sales area, and enterprises can track the circulation path of products by scanning two-dimensional codes. Once the product is found to be sold across regions, it can be quickly located to the specific distributor, thus effectively curbing the behavior of cross-shipping.

Implementation steps of anti-channeling system

1. Qr code generation and labeling: In the production process, each bottle of wine will be automatically affixed with a QR code label containing unique information after production.

2. Data entry: The information contained in the QR code will be entered into the enterprise's management system, including the production batch and sales area of the product.

3. Circulation monitoring: In the process of product circulation, enterprises can monitor the flow of products at any time by scanning the QR code to ensure that they are sold in the designated area.

4. Channeling tracking: Once the product is found to be sold across regions, the system will automatically record and track it to the specific distributor, and the enterprise can take measures accordingly.

5. Punishment and incentive: The company can take measures including but not limited to fines, suspension of supply, termination of cooperation and other measures for distributors who violate the rules. At the same time, for the distributors who comply with the rules, the enterprise should also give appropriate incentives, such as bonuses, preferential policies, etc.

The benefits of anti-channeling systems

1. Maintain market order: Through effective monitoring, the two-dimensional code anti-channeling system can greatly reduce channeling behavior and help enterprises maintain normal market sales order.

2. Protect the interests of enterprises: the behavior of channeling goods will destroy the price system of enterprises and affect the profits of enterprises. The implementation of anti-channeling system can protect the interests of enterprises from being infringed.

3. Enhance brand image: An orderly market environment is conducive to enhancing corporate brand image and increasing consumer trust.

4. Promote sales growth: When the market order is good, the establishment of mutual trust and mutual benefit between the enterprise and the distributor, help to promote the growth of product sales.

Build a transparent market environment

For beverage companies, the problem of channeling goods has always been a difficult pain point to cure. By implementing the two-dimensional code anti-channeled system, enterprises can not only effectively monitor product circulation, but also build a more transparent and orderly market environment. This change is not only beneficial to the long-term development of enterprises, but also to provide consumers with more reliable products.

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