One thing one yard new retail decisive terminal strategic tool, reshaping the industrial ecology

Under the wave of new retail, consumers' shopping behavior and brands' marketing strategies are undergoing unprecedented changes. In this process, "one thing, one code" technology, as a means of innovation, is winning the terminal and promoting the industry to a more intelligent and personalized new pattern.

I. Connotation and value of one thing one code technology

"One thing, one code" refers to the allocation of a unique identification number for each sales unit, usually with the help of technology such as QR codes or RFID. This logo not only contains the basic information of the product, but also can be linked to the cloud database to achieve multiple functions such as product origin tracing, anti-counterfeiting inspection, and consumer interaction.

The application of this technology has greatly enriched the level and depth of product information, providing consumers with a more transparent shopping experience, and also providing brands with a direct communication channel with consumers.

Second, the strategic significance of one yard for one thing in new retail

1. Enhance user shopping experience: Consumers can scan the unique code on the product to immediately obtain product information, including origin, ingredients, use methods, etc., to enhance the convenience and security of shopping.

2. Enhance brand anti-counterfeiting ability: one thing, one code technology can effectively combat counterfeit and shoddy goods, ensure brand image and consumer rights.

3. Achieve precision marketing: Through the data scanned by consumers, enterprises can analyze consumer behavior, so as to develop more accurate market strategies.

4. Optimize inventory management: One thing, one code allows brands to track product flow in real time, optimize inventory management, and reduce backlogs.

5. Promote the integration of online and offline: One thing, one code serves as a bridge connecting online and offline, realizing omni-channel marketing and providing consumers with seamless shopping experience.

Third, the practical strategy of one thing and one yard to win the terminal

1. Enrich product stories: When consumers scan codes to obtain information, it not only provides product data, but also tells brand stories and increases emotional connection.

2. Interactive marketing innovation: Use one thing, one code to carry out interactive games, coupon issuance, points reward and other activities to enhance user engagement and loyalty.

3. Personalized recommendation: According to consumer scanning behavior, provide personalized recommendation 

to meet the personalized needs of consumers.

4. Data-driven decision-making: Collect and analyze consumer scanning data to provide basis for product iteration and market decision-making.

5. Build community ecology: Build brand community by using one-object-one-code technology, encourage users to generate content, and enhance the social influence of the brand.

In the new retail era, one thing one code technology is not only a tool for commodity traceability and anti-counterfeiting, but also a strategic weapon to achieve terminal victory and create a new industrial pattern. Through this technology, brands are able to establish a direct connection with consumers and enable personalized service, thereby differentiating themselves in a highly competitive market.

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn