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One thing one code anti-counterfeiting anti-channeling goods, to ensure the legality of circulation

2024-04-03

In today's increasingly global market environment, the problem of anti-counterfeiting and anti-channeling of products is becoming more and more significant. Counterfeiting and transshipment not only damage the brand reputation and revenue of enterprises, but also seriously threaten the rights and security of consumers. To this end, a new technology called "one thing, one code" came into being, aiming to provide strong protective measures for enterprises, reduce fraud and transshipment, and ensure the authenticity of products and the legitimacy of circulation.


One thing one code technology introduction


"One thing, one code" technology refers to giving each product a unique identification number, similar to each person's ID number. This unique identification code can be achieved through two-dimensional code, RFID (radio frequency identification) or NFC (near field communication) and other forms, which not only contains the basic information of the product, such as production date, batch number, etc., but also can be updated and tracked in real time through the digital management platform, so as to achieve the full chain monitoring from the source of production to the hands of consumers.


Strategies to reduce counterfeiting


One-thing, one-code technology has a significant effect on reducing counterfeiting. First, the unique identification code of each product is difficult to copy, which greatly increases the cost and difficulty of counterfeiters. Secondly, by scanning the identification code on the product, consumers can directly access the detailed information of the product, including the place of production, date, ingredients, etc., so as to effectively identify the authenticity. In addition, real-time data update and tracking mechanisms also provide strong support for anti-counterfeiting, once anomalies are found, rapid measures can be taken to reduce losses.


Measures to prevent transshipment


The problem of transshipment is also a major challenge for enterprises, which not only disrupts the normal market order, but also may lead to regional market price instability, brand image damage and other consequences. One thing one code technology through the whole chain monitoring, can effectively prevent the phenomenon of channeling goods. By monitoring the flow path of products in real time, companies can easily trace the source of any illegal circulation and take appropriate measures to stop it. At the same time, it also raises the threshold to enter the market and plays a certain deterrent role to potential criminals.


As an innovative anti-counterfeiting and anti-channeling tool, one-object one-code technology is gradually showing its great potential and value. By giving each product a unique identity code, it not only makes counterfeiting and transshipment more difficult, but also provides consumers with a reliable means of authenticity verification.



For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn


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