How to realize intelligent marketing, one thing one code technology to open up space

Facing the young and personalized consumption needs of consumers, liquor brands have abandoned the conservative marketing model, embraced the Internet +, and walked in the forefront of The Times. In this process, what is especially highlighted is how the liquor industry achieves deep binding with consumers through innovative technologies and intelligent marketing strategies, thus opening up new market space.

The first is the introduction of one thing one code technology, which is not only a technological innovation, but also a new consumer experience. When consumers hold a bottle of wine, the two-dimensional code in front of them is not only a simple pattern, but a bridge to authenticity verification, gift collection, and brand interaction. Under a sweep, fake and shoddy products have no hiding, at the same time, a wealth of rewards waiting for consumers, from points, traffic to physical gifts, everything, greatly increasing the stickiness of consumers, stimulate the desire to buy again.

In addition, this scanning action also brings consumers to the brand's wechat public account, which is a key transition point. Because once consumers step into this threshold, they become the brand's "private domain traffic", the brand can be free to carry out a variety of marketing activities in this closed circle, whether it is to buy wine gifts, or limited discounts, can directly contact consumers, greatly reducing the possibility of promotional information being intercepted.

The strategy for distributors is equally subtle. Through the combination of box code and two-dimensional code, a professional anti-channeling system is created. This system not only ensures the monitoring of the flow of goods, but also effectively prevents the illegal circulation of goods and ensures the brand equity.

Behind this set of strategies is a clever use of big data. Every consumer's code scanning behavior is transformed into the inflow of data information, which helps brands fine manage user information and realize personalized marketing based on consumer needs. Through the integration of CRM, ERP and other systems, brands can build a complete data closed loop, from user portraits to consumption preferences, and then to marketing effects, every dimension can be accurately grasped and applied.

In the face of consumers in the new era, this Internet + transformation of the liquor industry is not smooth sailing, but through continuous attempts and innovations, it has indeed injected new vitality into this traditional industry. One thing one code marketing is such a typical example, it not only solves the consumer's demand for authenticity, value, interaction, but also wins the trust and goodwill of consumers. On this road of innovation, the liquor industry is taking a younger and more open attitude to meet the challenges of the market.

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