Food safety in the connected era, the rise of traceability systems

From this special period in 2020, food safety issues have once again become the focus of public attention. Food is the cornerstone of life, and safety is the core of food. When special circumstances restrict people's freedom to go from street to street, the purchase and consumption of food changes accordingly. People have come to rely on online shopping platforms, and booking delivery is the new normal, but it also raises a series of questions: "Are the eggs you buy really the cage-free eggs you claim on the packaging?" "Are the vegetables delivered fresh?" These questions need to be answered urgently, and food traceability system has become a powerful tool to solve this problem.

With its technical strength, Zhongshang Network has launched a series of anti-counterfeiting solutions for food enterprises and the whole product quality traceability system, ensuring the traceability and transparency of every link of food from the source to the table. These systems are not only connected to government regulatory platforms, providing reliable data support, but also allowing consumers to quickly identify the authenticity of food products just by scanning QR codes, greatly enhancing brand credibility and market recognition.

With the development of big data and consumers attach great importance to food safety, the food traceability market shows optimistic prospects for development. Industry experts predict that it will show the following three trends:

First, the provision of information will become more transparent. The integration of food traceability and inspection, testing and certification services will become more and more close. Consumers will be able to view the origin, processing and transportation history of their food at any time, and this transparency will further enhance public confidence in food safety.

Secondly, for enterprises, food traceability will be transformed from a cost center in the past to a manifestation of brand value. As mobile phone scanning code becomes daily, "traceability" enterprises and products will stand out in the fierce market competition and win the favor of consumers.

Finally, in the era of big data, food quality is not only related to the reputation of enterprises, but also part of the social integrity system of enterprises. The food traceability system will promote the data integration of enterprises, commodities and their supply chains, thus integrating into the integrity system of the entire society.

On this basis, China Business network further deepened the one thing one code technology, launched the product digital wormhole marketing, which is not only a breakthrough in marketing mode, but also a new exploration of brand value enhancement. This technology not only realizes basic big data analysis, accurate user research, but also includes multiple functions such as member points mall, activity promotion, and consumer in-depth data analysis. It also allows businesses to build closer connections with consumers through new product launches, branding and social media connections.

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