Milk powder traceability: the first line of defense to protect your baby's health

Under the wave of digitalization and the Internet, the new generation of parents are becoming more cautious about the choice of infant milk powder. They want every can of milk powder to tell a safe and healthy story. To this end, the state and dairy enterprises have joined hands to create a set of infant milk powder safety and quality traceability system, so that the "life" of each can of milk powder is clearly visible.

Biostime, as a pioneer, has started a product traceability journey since 2014. Consumers just need to sweep the "birth certificate" of milk powder in front of their eyes: from the country of origin to the country of production, from the date of production to the inspection certificate, every detail is closely matched with the information of the can body.

Junlebao, followed by China Business network hand in hand to build a whole process of quality and safety traceability system. This system is like a bridge, which closely links every link of milk source, production, logistics, channel, marketing and product recall, forming a digital and intelligent supply chain closed loop.

Yili, with cutting-edge technologies such as blockchain as its wing, established a product quality traceability system in 2018. The system is like a wise guardian, providing consumers with detailed information on Golden Collar milk powder, from the date of production to the list of ingredients.

However, although the traceability system has begun to take shape, there are still differences in traceability information between brands. Some brand messages are short and to the point, while others are epic. This difference may be due to the fact that there is no uniform traceability standard. In addition, the trace code exists in various forms: some are affixed to the body of the can, some are printed directly, and some are presented in other forms. But regardless of the form, traceability codes carry important consumer expectations for product safety.

From the perspective of consumer experience, scanning code traceability is undoubtedly a convenient way. However, some milk powder need to enter the traceability code twice to complete the traceability, which undoubtedly increases the complexity of the operation. What's more, very few milk powder cans do not provide traceability codes, making traceability an extravagant hope.

Perfect traceability system, for consumers, is the satisfaction of the right to know, is the improvement of trust; For dairy enterprises, it is a dual guarantee for quality control and channel control, and a strong support for government supervision and the healthy development of the market. Under the joint promotion of national policies and dairy enterprise efforts, the national confidence in baby powder is gradually recovering.

China Business Network Co., LTD., as a leader in this field, not only provides brands with anti-counterfeiting, source tracing, anti-channeling and other solutions, but also cooperates with auto parts, condiments and other industries to jointly protect the rights and interests of consumers.

Looking to the future, with the continuous advancement of product traceability and supervision, consumers will be more comfortable choosing milk powder for their babies. And those brands that have not yet established a traceability system should also keep up with the pace of The Times and use advanced technical means to protect the health of the baby. Because in this digital age, every can of milk powder deserves a clear and transparent "life".

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn