One thing one code scan code traceability system, prepared food brand to enhance consumer trust means

In today's fast-paced life, the prepared food industry is booming and has become an important part of people's dietary life. According to relevant data, the size of China's prepared food market has grown at an annual rate of more than 20% in recent years, and is expected to continue to expand in the next few years. However, with the rapid expansion of the market, food safety and quality issues have also become the focus of consumer concern.

The production process of prepared food covers raw material procurement, processing, storage and transportation, and any mistake may affect the quality of food. In order to protect the rights and interests of consumers, the application of one-object-one-code scanning code tracing system in the prepared food industry is becoming more and more important.

Food safety can be traced

Food safety is a core concern of the prepared food industry. Taking a well-known prepared dish brand as an example, the raw materials of a batch of products were contaminated, causing some consumers to feel ill. Through the one-object, one-code scanning code tracing system, the supplier and specific batch of problematic raw materials were quickly traced, and the related products were recalled in time to control the harm in the minimum range.

Zhongshang's one-object, one-code scanning traceability system enables accurate monitoring and detailed recording of the whole life cycle of prepared foods. From the origin and growing environment of raw materials to each process in production and processing, operators, and environmental conditions in storage and transportation, all key information can be clearly presented by scanning the code. Once there is a quality problem, the regulatory authorities and enterprises can lock the source in a short time, minimize the harm of the accident, and protect the life and health of consumers. At the same time, this system also encourages enterprises to strictly follow food safety regulations, strengthen internal management, and ensure food quality from the source.

Enhance consumer trust

In the current highly transparent information, consumers are increasingly hungry for food information. According to the survey, more than 80% of consumers pay attention to the production process and quality safety when purchasing prepared food. The one-object, one-code scanning traceability system provides consumers with a convenient information query channel, and can obtain the detailed production history and quality inspection report of prepared foods with a simple sweep.

For example, for a brand of prefabricated dumplings, consumers can see the source of flour, the planting base of vegetables and the processing process of meat stuffing and other details after scanning the code, so that they can buy with confidence. This kind of information transparency has greatly eliminated consumers' doubts, enhanced their trust in products, and enabled enterprises to continuously increase their market share. At the same time, consumer supervision also encourages enterprises to continuously optimize products and promote the progress of the industry.

Strengthen supply chain management

The supply chain of the prepared food industry is complex and involves many entities. The one object one code scanning code tracing system realizes the real-time monitoring and data collection of each link.

Achieve product recall and precision marketing

When there is a problem with the product, the one-object-one-code scanning code tracing system can accurately locate the sales scope and object. After a prepared food company found that there were hidden quality problems in its products, it relied on the traceability system to complete the recall of the faulty products in only one day, and the recall cost was reduced by 50%.

At the same time, the consumer data collected by the system provides strong support for enterprise marketing. By analyzing consumer scanning data, a brand found that the southern region has a large demand for prepared dishes with spicy flavors, and targeted the launch of relevant products, which significantly improved the marketing effect and significantly improved the return on investment.

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