E-commerce drainage how to do? The one-object-one-code digital approach creates new opportunities for interaction

In today's ever-changing e-commerce industry, a new regulation on the Tmall platform once again stirred up the market. Since July 1, businesses have been explicitly prohibited from diverting users to external platforms, especially wechat, in the form of parcel cards, and violators will face severe penalties, which undoubtedly brings unprecedented challenges to businesses that have long relied on this strategy. However, in the dilemma, the rise of the digital marketing model of one thing and one code has opened up a new drainage and growth path for the e-commerce brand.

E-commerce traffic anxiety behind package card ban

For a long time, parcel cards, as an important contact between e-commerce brands and consumers, bear the heavy responsibility of private drainage. Merchants believe that the moment the goods are delivered to consumers is a golden opportunity to build brand awareness and promote re-purchase. However, with the tightening of platform policies, this traditional drainage has suffered a setback, and e-commerce brands have to re-examine their marketing strategies.

One thing, one code: The new key to breaking traffic anxiety

In the face of challenges, one thing one code technology with its unique advantages has become the new darling of the electricity brand. Through the deep integration of digital identification such as two-dimensional code and products, one thing one code not only realizes the full traceability of products, but also creates new marketing scenarios and interaction opportunities for brands.

Digital packaging: Build trust and enhance interaction

Based on the one thing one code technology, CCN provides diversified coding forms for merchants, including labeling, coding, packaging material integration, etc., to achieve the full chain traceability of products from production to market. Consumers can check the authenticity and traceability information by scanning the code, which not only enhances the credibility of the product, but also builds a safe and traceable product system for the enterprise. At the same time, the two-dimensional code has also become an independent drainage contact for the product, which effectively improves the interaction rate of consumers and brand stickiness through diversified scanning code marketing.

Electronic warranty card: Optimize after-sales, activate private domain

In the traditional mode, paper warranty cards often have problems such as low efficiency and easy to lose, which seriously affect the after-sales experience of consumers. One item one code electronic warranty card is a perfect solution to this problem. Merchants can associate the electronic warranty card with the product one by one, and consumers can obtain and manage the warranty information online by scanning the code. In addition, the electronic warranty card has also become a new entrance for private domain drainage, consumers in the warranty card at the same time, can receive coupons, participate in the lottery and other activities, or directly diverted to the brand online mall, community and other private domain positions, to achieve the online transformation of offline customer sources and the continuous accumulation of private domain traffic.

Digital marketing: A new engine for brand development

The introduction of one thing one code technology not only helps the e-commerce brand comply with the new regulations of the platform, but also promotes the in-depth development of brand digital marketing. Through direct data collection and analysis, brands can more accurately insight into consumer needs, optimize products and services, and improve marketing efficiency. At the same time, digital marketing also gives brands more creative space, making marketing activities more lively and interesting, attracting more consumers' attention and participation.

In short, in the face of the challenges brought by the ban on Taobao parcel cards, e-commerce brands should actively embrace the digital marketing model of one thing one code, and achieve the continuous accumulation of private traffic and the continuous improvement of brand value through innovation and transformation. In the tide of the digital age, only brands that dare to explore and innovate can ride the waves and lead the trend.

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