One thing one code big data management, insight into the heat of consumption

In the rapidly changing market environment, if the brand wants to stand out in the fierce competition, it must constantly adjust and optimize its marketing strategy and product sales strategy. The traditional method relies on the analysis of the macro sales data of the product, which is effective, but often lacks sufficient pertinence. So, how to conduct product data analysis according to local conditions, and more accurately realize the optimization of market regulation and product sales strategy? The answer may lie in "one thing one code big data management".

First, attribute analysis: accurate positioning of target consumer groups

Before developing a product sales strategy, the brand first needs to define the attributes of the product and formulate the target consumer group accordingly. Traditional practices may rely on market research, but this method is often limited by sample size and representativeness, resulting in wasted communication costs. The introduction of one-object-one-code big data provides brands with more accurate and efficient means of analysis.

With one-thing, one-code identification technology, brands can assign a unique identification number to their products. After purchasing a product, consumers spontaneously connect themselves with the corporate public number by scanning the code to check the authenticity, product traceability or participating in promotional activities. When the number of consumers in the public number reaches a certain level, the brand can conduct attribute analysis on these consumers, including gender, age, region, income, etc., so as to clarify the characteristics of the target consumers and accurately grasp the market dynamics.

Second, interactive monitoring: insight into consumption heat and attention

The interaction between products and consumers is an indispensable part of marketing communication. Traditional ways of interaction may be limited by time and space, but social media has established a more convenient and efficient interaction channel between brands and consumers. Among them, wechat, as one of the most representative social media, has become an important platform for brands to interact with consumers.

One thing one code mainly allows consumers to participate in the interaction in the form of scanning code. Through the degree of consumer participation, the brand can intuitively understand the consumption heat and attention of a single product or a certain marketing campaign. More importantly, the characteristics of one thing, one code enable brands to obtain a large amount of product data. By comparing the interaction gap between different regions, analyzing the interactive weight between online and offline, and summarizing and analyzing all interactive data, brands can more accurately grasp the commanding heights of market interaction and improve the interactive effect.

Third, feedback collection: optimize the real basis of products and services

Consumer feedback is an important basis for brands to optimize products and services. Compared with the "questionnaire survey" feedback in the past, brands can now obtain consumer feedback information through a variety of channels, such as public number article comments, interactive sharing in the circle of friends, and game H5 page barrage. This feedback not only reflects consumers' real experience and feelings about a product or service, but also provides brands with valuable optimization suggestions.

By classifying consumers with different feedback and feasibility optimization analysis, brands can come up with different optimization strategies. Combined with the consumer attribute classification mentioned above, brands can carry out differentiated marketing and more truly grasp the consumer behavior and preference. This kind of feedback collection and analysis based on consumer big data provides a more accurate and effective optimization direction for brands.

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