Five sizes in one, full life cycle management of beverage products

In a rapidly changing beverage market, how can brands ensure product quality, enhance the consumer experience, optimize supply chain management, and effectively address market challenges? Five-code in one technology, as an innovative management model based on one thing one code, is gradually becoming a key driving force for the transformation and upgrading of the beverage industry.

One and five codes in one: Definitions and core values

Five codes in one is based on the concept of one thing and one code, which comprehensively collects and associates the inner lid code, outer lid code, box code, box code and stack code of beverage products. Each code carries specific information and serves different usage roles and application scenarios, forming a complete information tracing and interaction system. This technology not only realizes the full chain visualization of products from the source of production to the hands of consumers, but also accurately touches every link of the supply chain through data interconnection, providing brands with strong market insight and management efficiency.

Application scenarios and functions of two and five codes

Cover inside code and cover outside code: directly facing consumers, providing interactive experience such as anti-counterfeiting verification, scanning code to win prizes, member points, etc., to enhance the interactive stickiness between brands and consumers, while collecting consumer behavior data to provide support for precision marketing.

Box code: serves retail terminals, facilitates inventory management, distribution rebate calculation and implementation of promotional activities, improves terminal operation efficiency and optimizes channel layout.

Box code: the key to the logistics link, to achieve box-level tracking, to ensure the safety of cargo transportation and on-time arrival, while supporting channel control, to prevent the phenomenon of channeling.

Stacking: for large warehouses or logistics centers, to facilitate the rapid identification and scheduling of large-scale goods, optimize the utilization of storage space, reduce operating costs.

Through the synergistic effect of these five codes, the five-code one technology realizes diversified functions such as anti-counterfeiting traceability, scanning code marketing, channel control, distribution rebate, channel inventory management, etc., and builds a comprehensive and multi-level management system for beverage brands.

The change brought about by the three and five sizes

Enhance consumer experience: Through rich code scanning interaction, enhance consumer participation and loyalty, enhance brand image.

Optimize supply chain management: Achieve visual monitoring of the entire product life cycle, improve supply chain transparency, and reduce operational risks.

Precision marketing: Based on big data analysis, personalized marketing push can be achieved to improve marketing efficiency and input-output ratio.

Strengthen channel management: effectively prevent problems such as channeling and fake goods, maintain market order, and protect brand interests.

Promote digital transformation: Promote the development of brands in the direction of digital and intelligent, and lay a solid foundation for future market competition.

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