Condiment one thing one code technology, help brand building and anti-channeling management

Condiment industry in China has a long history and has been developing rapidly in recent years, category is complete, the product variety. However, due to the entry barriers are relatively low, many small and medium-sized enterprises, technology and equipment and the product is uneven, the lack of international competitiveness. With the development of the condiment consumption market in the direction of diversification, high-grade, convenience, compound and nutrition, the competition in the industry is becoming increasingly fierce. In order to seize the market, some dealers do not hesitate to maliciously channel goods, resulting in the market price system disorder, which has brought adverse effects to consumers and enterprises. Therefore, the standardization of condiment industry standards, comprehensive guarantee of product quality, consumer health protection has become a top priority.

1. Condiment industry status and challenges

Condiment industry is developing fast, high yield, wide variety, sales, and good economic benefit. However, at present, the condiment industry is still in the era of extensive marketing, low cost, low threshold, low added value, and long consumption cycle are the significant characteristics of the industry. This leads to a company in hard growth invest a lot of advertising costs, the competition between brands mainly confined to a single price, category and channel of marketing. With the intensification of market competition, integrated brand marketing has become an inevitable stage of condiment competition.

Second, one thing, one code technology leads the industry change

In order to meet the challenges in the industry, Shanghai business network for the condiment industry to provide a complete set of anti-counterfeiting anti-channeling solutions. The scheme uses one-thing, one-code technology to trace all information from all aspects of product production to the hands of consumers. This not only makes it impossible for counterfeiters to copy, but also effectively controls anti-counterfeiting and anti-channeling, maintaining the sales market and brand credibility.

The application of one-object-one-code technology not only meets the needs of product anti-counterfeiting traceability, anti-channeling control and warehousing control in the condiment industry, but also promotes the construction of product digital platforms. By improving the level of enterprise informatization and digital management and control, and establishing big data for consumers and business, enterprises can more accurately adjust market layout and product promotion, and provide better service experience for consumers.

3. Integrated brand marketing and sustainable development

Under the background of spices in the increasingly fierce competition in the industry, brand construction has become an inevitable trend. Small condiment enterprises want to be stable and based on the local regional market, medium-sized condiment enterprises want to seek greater market coverage, and large condiment enterprises want to pride themselves on the national market. And to achieve the goal of enterprise management, integration of brand marketing is to consider problem.

Through the application of one thing one code technology, condiment enterprises can establish a more perfect brand management system and enhance brand awareness and reputation. At the same time, using big data and digital platforms, enterprises can more accurately grasp the market demand and consumer preferences, carry out targeted product promotion and marketing activities, and achieve sustainable development and customer satisfaction.

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