One thing one code cosmetics industry marketing outlet, diversified development of channels

With the rise of young consumer groups after 90/00, the consumer demand for cosmetics is undergoing unprecedented diversification. This generation pursues personalized consumption, the loyalty to traditional brands is gradually weakening, the single-brand consumption orientation is gradually weakening, and the more cost-effective products are rapidly emerging. However, the cosmetics industry is faced with insufficient marketing, high costs, difficult to promote and other problems, marketing prizes are often blocked by channel business layers, resulting in a very low arrival rate.

In the face of this dilemma, mobile Internet + wechat has become the fastest, most efficient and lowest cost marketing tool for the cosmetics industry, and the "one thing, one code" technology can perfectly connect the mobile Internet and marketing, which has brought another outlet for sales growth for the cosmetics industry.

"One thing, one code" marketing can not only help cosmetics companies quickly integrate into the Internet + era, but also effectively solve the five major problems of "fast selling, preventing interception, monitoring channeling, controlling terminals, anti-counterfeiting traceability". After purchasing goods, consumers can easily conduct anti-counterfeiting inquiries, participate in lottery activities, exchange prizes, etc., by simply scanning the QR code using wechat. In addition, enterprises can also carry out secondary development of wechat anti-counterfeiting, build a member mall, and increase consumer stickiness and stimulate consumption again through graphic presentation.

One thing one code marketing trend is leading the change of marketing strategy. From the pre-product coding, traceability, internal control, to the marketing after entering the market, as well as a variety of big data resources collected through two-dimensional code marketing, enterprises can deeply analyze these data, in turn, guide product marketing, production, processing and other links, provide a basis for new product development, and promote the innovation and change of production technology.

Under the background of the new marketing era, cosmetics category innovation, brand promotion and channel diversification are no longer solely dependent on the traditional business model. With the continuous improvement of consumption level, the consumption pattern of the entire consumer market is increasingly diversified. Based on this, the data analysis behind the "one thing, one code" technology has become the focus of many enterprises. Through data analysis, enterprises can more accurately understand consumer needs, optimize product design and marketing strategies, and enhance market competitiveness.

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn