Why is the problem of transiting goods repeated? CCN one thing one code anti-channeling solution to help the brand break the bureau

In the FMCG industry, the problem of channeling goods has always been a "big worry" for brand owners. Although enterprises invest a lot of resources to control, but the phenomenon of transshipment is still repeated. The reasons are driven by both interests and the limitations of traditional means of preventing channeling. So, why is it so long gone? CCN one thing one code anti-channeling solution and how to help enterprises crack this problem?

First, the root of the problem of transshipment

1. Profit-driven

There are differences in the market price and the best-selling degree of products in different regions, and dealers often choose to sell across regions in order to pursue higher profits. This profit-driven behavior makes the problem of transshipment difficult to cure.

2. The traditional anti-channeling goods cost is high

The traditional anti-channeling method relies on manual spot checks, and requires anti-channeling staff to randomly inspect products in various channels, and then feedback the results to the brand owner. This method is not only time consuming, but also difficult to ensure the accuracy of the data. The high cost of human and material resources makes it difficult for many brand owners to adhere to, and ultimately leads to poor anti-channeling effect.

3. Lack of sales data support

The brand side has insufficient knowledge of the sales situation of the dealers in different places, and may set too high sales targets, forcing the dealers to complete the task through cross-shipment. This information asymmetry exacerbates the problem of transshipment.

4. Differential preferential policies

There are differences in the preferential policies of brand owners for different dealers, leading to private transacting of goods by middlemen in order to return points and high concessions, further disrupting the market order.

Second, CCN commercial one thing one code anti-channeling solution

In view of the complexity of the problem of channelling goods, Shanghai Zhongshang Network Co., LTD. (CCN) relying on advanced one-object-one-code technology, launched a big data anti-channelling solution. By giving each product a unique QR code, CCN merchants help enterprises realize the digital management of the whole process from production to sales, and fundamentally solve the problem of cross-shipment.

1. Warehouse scanning code delivery

Warehouse management personnel scan the code when the product is out of the warehouse, bind the product to the information of the receiving dealer, and ensure that the flow of each product can be traced.

2. Consumers scan code feedback

After the consumer buys the product, the system automatically compares the geographical information of the product with the actual place of purchase. If the information does not match, the system will mark the risk of cross-shipment, so that the brand can deal with it in time.

3. Scan the dealer area

Dealers scan the code in their sales area, and if they find that the product QR code does not match the region, the system will automatically warn and help brands quickly locate the behavior of transiting goods.

4. Channel inspection and code scanning

Channel inspectors scan codes in the terminal market to monitor the flow of products in real time to ensure market order and stability.

Third, the advantages of CCN business one thing one code anti-channeling program

1. Reduce the cost of anti-channeling

Through the one thing one code technology, brand owners can bid farewell to the traditional manual inspection method, achieve online real-time monitoring, and greatly reduce labor costs. At the same time, the system will automatically generate anti-channeling big data to provide accurate decision support for brand owners.

2. Dealer data tracking

Through the dealer scanning code record, the system tracks the dealer's receipt and delivery situation, distribution dynamics and inventory data in real time. Brand owners can view sales reports at any time in the data center, change the lagging mode of monthly or quarterly summary, and improve decision-making efficiency.

3. Connect consumers, precision marketing

After consumers scan the code, brand owners can accurately obtain consumer group portraits to provide data support for subsequent marketing activities. Through refined operation, brand owners can better target the target group and improve product sales.

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