The problem of shifting goods is not solved? CCN business one thing one yard anti-channelling scheme to break the game!

In the fast-moving consumer goods industry, the problem of transshipment has always been a headache "disease". Why is the phenomenon of transshipment always repeated? In fact, the reasons behind the complex, but in the final analysis, it is still the interests. Regional price differences, product sales are different, so that dealers in order to higher profits, at the risk of choosing cross-regional sales. The traditional way of preventing channeling goods, not only the management cost is high, the effect is also greatly reduced, so that the brand owners are miserable.

Traditional anti-channeling goods, the need for anti-channeling staff to randomly check products one by one, and then feedback the results to the brand owner. The process is time-consuming and labor-intensive, and the data is inaccurate. Brand owners have invested a lot of manpower, material and financial resources, but often have little effect and it is difficult to persevere. To make matters worse, brands are often uncertain about the sales of local middlemen, and may set too high sales targets, forcing dealers to sell. In addition, the preferential policies of the brand owners to the middlemen are different, and the middlemen are easy to privately transact goods in order to return the benefits and high concessions.

So, is there an efficient and accurate anti-channeling program? Of course there is! As a leading product full value chain supplier in China, CCN relies on advanced one thing one code technology to put forward a big data anti-channelling landing strategy, bringing a new anti-channelling solution for the FMCG industry.

CCN business one thing one code anti-channelization program, in the way of one thing one code, digital management of products. By establishing the association between large and small packages, as well as the association between large packages and the information and product information sent to the place (or dealer), the control of distribution channels and the monitoring and mastering of the situation of channeling goods are realized. In this way, brand owners can grasp the flow of products at any time and anywhere, and effectively prevent the occurrence of channeling.

Specifically, the warehouse manager scans the code when the product is out of the warehouse to determine the corresponding relationship with the receiving distributor. When consumers buy products, they can also give information feedback by scanning the code. If the geographical information corresponding to the product does not match the actual geographical information of the purchase, it is considered to have the risk of cross-shipment. Similarly, dealer personnel visit and scan the code in the market of the distribution area, and find that the two-dimensional code does not match their distribution area, and they can also find the behavior of transiting goods in time. Channel inspection departments scan codes in the terminal market and can also effectively monitor the behavior of channeling goods.

The advantages of CCN's one-object-one-yard anti-channelization scheme are obvious. It can not only solve the problems of the goods, stabilize the market price, promote the healthy development of the FMCG market, but also enhance the trust and goodwill of consumers to brand owners, so as to increase product sales. Through the one-thing, one-code technology, brand owners can bid farewell to the channel control method that relies on offline inspection and supervision of dealers in the past, achieve real-time online monitoring, and save a lot of labor control costs. At the same time, the establishment of brand owners unique anti-channeling big data, to provide strong support for market decision-making.

Dealer data tracking is also a highlight of CCN's one thing one code anti-channeling program. Through the dealer scan code, brand owners can view the receipt and delivery of each dealer. Through the scanning code data of terminal retailers, you can also understand the distribution situation and sales dynamics of dealers at all levels, and inventory data can also be displayed in real time. Brand managers can view all kinds of data at any time in the data center, so that the data is accurate and timely, and it is convenient for brand owners to make more accurate market decisions.

In addition, CCN one thing one code anti-channeling program can also achieve an effective connection between consumers and brands. Through the two-dimensional code on FMCG products, consumers can interact with the brand side, and the brand side can accurately outline the portrait of the consumer group, which helps the later marketing to adjust the plan, lock the target group, and achieve fine operation.

If you are also worried about the problem of channeling goods, you may wish to try CCN business one thing one code anti-channeling program! It will bring you a new anti-channeling experience, so that your brand in the market more stable development. Please feel free to contact us for more details or for further information! CCN is looking forward to working with you to create a better future!

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