From counterfeit crisis to brand trust, How does one thing, one code technology break the game?

How can a bottle of high-end liquor avoid being counterfeited? How can a mother and baby product make consumers rest assured to buy? In the market environment of widespread fake goods and trust crisis, ‌ "one thing, one code anti-counterfeiting traceability" ‌ technology is becoming a "digital moat" for enterprises to rebuild consumer trust. As a service provider who has been deeply engaged in the field of anti-counterfeiting for 25 years, CCN has found that a truly professional anti-counterfeiting system should not only be "defensible", but also be "well used", and even become a new engine for brand growth.

‌ The pain of fake goods: Why do enterprises need to upgrade anti-counterfeiting technology? ‌

In 2023, a well-known cosmetics brand entered the market due to fake goods, resulting in a plunge in reputation and evaporation of more than 100 million yuan in market value; A mother and baby brand is embroiled in a six-month consumer lawsuit due to counterfeit product safety issues... Behind these cases, the three shortcomings of traditional anti-counterfeiting technology have been exposed:

‌ static label easy to copy ‌ : ordinary two-dimensional code, laser film can be copied in bulk;

‌ data silos are difficult to trace ‌ : anti-counterfeiting information is disconnected from supply chain and channel data;

‌ passive defense is valueless ‌ : it only realizes the truth function, and lacks user interaction and data precipitation.

‌ "CCN One thing one Code technology" ‌ makes every commodity "talk" from production to consumption through dynamic encryption, blockchain storage and real-time data analysis, which not only plugs the loophole of fake goods, but also creates incremental value for enterprises.

‌ two, technology to break the game: one thing one code how to make anti-counterfeiting "alive"? ‌

‌ Scenario 1: A bottle of wine's "digital journey" ‌

After connecting to ‌CCN one thing one code anti-counterfeiting traceability system ‌, consumers can see:

‌ Raw material traceability ‌ : sorghum origin, brewing pit number;

‌ Circulation verification ‌ : dealer authorization information, logistics track;

‌ exclusive rights ‌ : code sweepstakes, old wine repurchase valuation services.

This initiative not only lets fakes have no hiding, but also drives the re-purchase rate to increase by 28%, and the private domain members have added more than 500,000.

‌ Scenario 2: The Trust Formula for maternal and infant products ‌

In view of the safety anxiety of maternal and infant users, CCN Zhongshang designed the function of "triple verification + parenting think tank" for a milk powder brand:

The dynamic code at the bottom of the tank is locked for the first time to prevent repeated inquiries;

Scan code display factory quality inspection video, customs clearance certificate;

Access to experts online questions and answers, scan the code to consult parenting issues.

The brand accurately identifies high-value users through scanning code data and pushes new product trials with a conversion rate of up to 17%.

‌ three, choose anti-counterfeiting service providers, these three questions must be asked! ‌

In the survey of 300+ enterprises cooperated with CCN, we found that the anti-counterfeiting system successfully landed often has the following characteristics:

✅ ‌ Is the technology "really dynamic"? ‌

The low-quality service uses fixed code segment + layer to block and camouflage the dynamic effect, while ‌CCN commercial one thing one code ‌ adopts "clear code + secret code" two-way verification, and each code scan triggers the cloud to cancel in real time, increasing the fraud cost by more than 20 times.

✅ ‌ Can data feed business? ‌

By scanning code heat map analysis, a beverage brand found that the goods in East China is serious, timely adjust the distributor policy; A pharmaceutical company optimized the strategy of online pharmacy stores according to the geographical distribution of scanning codes. ‌ The trinity of "anti-counterfeiting + marketing + decision-making" ‌ is the ultimate embodiment of the value of technology.

✅ ‌ Is the service "full run"? ‌

The online anti-counterfeiting system is only the starting point, and the subsequent vulnerability monitoring and functional iteration are the key. CCN provides "data Kanban + early warning system + quarterly review" services to ensure that enterprises continue to generate returns on investment.

‌ Is your brand ready for the "digital leap"? ‌

According to statistics, enterprises that adopt ‌ one-object, one-code anti-counterfeiting traceability system ‌ have an average customer retention rate of 34% and a market complaint rate of 72%. When anti-counterfeiting changes from "cost item" to "value-added item", the rules of brand competition have been redefined.

‌ Act now to restore the boundaries of trust with technology! ‌

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(CCN Zhongshang Network Co., LTD. Original article, data after desensitization, reprint please indicate the source)

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