One thing one code marketing accurate deployment, driving sales and user growth

How to effectively promote sales growth and enhance user stickiness has become an important issue faced by enterprises. As a technology that is now widely used, one thing one code realizes online sales expenses, accurate delivery, and deep mining of user data by giving each product a unique identity.

First, three strategies: Build a comprehensive marketing system

1. "Three arrows" mode

Front link: Relying on the scanning code landing page, the implementation of saturation attacks, through the fixed scanning code promotion activities to attract users to participate in the establishment of scanning code cognition. The use of time and space parameters, membership levels and other labels to achieve precision, differentiated promotion, pull up the moving pin.

Post link: Through the member mini program, build a closed loop of rights and interests, and strengthen user retention with points redemption, lottery and other gameplay. Make use of the brand red envelope to the account information page, associate the video number and small program, form a viral self-propagation, and improve the re-purchase potential.

Brand red envelope: As the front fulcrum, the scanning code and red envelope activity is exposed and spread twice, enhance brand exposure, and effectively pull promotion potential energy.

2. Direct online sales expenses

Through one thing, one code, sales expenses can be directly directed to distributors, terminal stores, salesmen, purchasing guides and other channel roles, to achieve transparent and accurate cost delivery. At the same time, based on various labels to achieve differentiated promotion, improve sales effect.

3. User management capability construction

By the way of offline scanning code to send points, drainage to the member small program, through user stratification, equity grading, data empowerment and other strategies, to build online, offline, community trinity of user management capabilities, effectively identify and cultivate KOC (key opinion consumers).

Two, four stages: step by step to achieve marketing goals

1. Implement saturation attacks to establish code scanning cognition

Starting from new products or single products, local area closed pilot one thing one yard. Through the form of online fees, the promotion incentive is directly contacted to the b /C end users, and the user's cognition of scanning code is cultivated. In the early stage, the strategy of 100% large amount of winning can be adopted, the proportion and amount of winning can be gradually reduced, and the points can be donated simultaneously, and large-scale promotion can be conducted after evaluating the effect.

2. Build a closed loop of rights and interests to strengthen customer retention

On the basis of the first stage, through the establishment of free card coupons, inter-industry alliances, points exchange and other forms, reduce marketing costs, and build a b /C end account system. Appropriately strengthen customer retention through membership grading, privilege stratification and other strategies.

3. Take advantage of hot spots to seize the user's mind

With the help of IP resources such as hit dramas, movies and Internet celebrities, we can occupy the minds of target users comprehensively and continuously through packaging, promotional materials and scanning code pages. Through product promotion to strengthen the user's cognition of the enterprise, seize the user's mind.

4. Focus on user value, All in social marketing

Under the premise of occupying the user's mind and the accumulation of user data is basically completed, the CDP system analyzes user data in real time and builds an omnichannel membership management system. Find seed users, tap user value points, divert users to the community, build private domain traffic pool, and fully invest in community marketing.

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