One thing one code technology, omni-channel management new help

In the FMCG industry, the high-speed flow of goods and widely distributed sales channels have brought many complex business challenges for brand manufacturers. Problems such as the frequent disruption of market order, the difficulty of product quality traceability and the effectiveness of purchase incentives in distribution channels have been a problem plaguing the development of the industry. In order to solve these pain points, the "one thing, one code" technology provided by Zhongshang for the enterprise's channel distribution management system (DMS) gives each product a unique identity and creates an exclusive "digital business card" for each product.

One thing one code in the FMCG industry's core value

With the help of one thing one code technology, manufacturers can realize real-time tracking of goods in the channel flow process through the code scanning operation of each link. This can not only easily view the traceability information of the product, effectively prevent the behavior of transshipment, but also ensure the authenticity of the order and achieve precision marketing. For dealers and terminal stores, if the information of their superior dealers is inconsistent when they scan the warehouse code, the system will immediately determine that it is channeling goods and curb channeling goods from the source. For consumers, simply scanning the two-dimensional code on the product can quickly verify the authenticity of the product and effectively protect their rights and interests.

Zhongshang DMS+ One thing one code: building an omni-channel object code system

Zhongshang integrates the technology of one thing and one code into the actual business of enterprises, and realizes the full link fine management from manufacturers to distributors, terminal stores and then to consumers through this "digital business card". With the F-B-b-c cost system, the marketing link is opened and precision marketing is realized.

The flow of goods is transparent, and there is no hiding place for counterfeit goods

Through the one thing one code technology, dealers can directly scan the code through the APP, and support continuous code scanning. Each code is directly verified, once the code is abnormal, the manufacturer will receive feedback information in real time and show the abnormal cause, effectively curbing the phenomenon of transshipment and counterfeit goods. At the same time, the scan code screen can display the scanning dynamics of various channels in real time, and immediately report the product channeling data and the number of anti-counterfeiting verification, which helps enterprise management be more flexible.

Scan code marketing, real-time rebate, pull the moving pin

The omni-channel physical code system built by China not only provides full-link product traceability, but also provides rewards when dealers or terminal stores scan codes for entry and exit. This incentive mechanism not only encourages dealers and terminals to record product inventory in a timely and accurate manner, but also improves their enthusiasm to sell products. Manufacturers can grasp the omni-channel order inventory situation of dealers in real time, optimize supply chain management, reduce inventory costs, and provide accurate inventory warning and replenishment suggestions. By setting reasonable reward rules, enterprises can ensure that dealers and terminals in the pursuit of profits at the same time, but also pay attention to product circulation efficiency and sales quality, rewards include red envelopes, points, coupons and other forms.

China wine industry one thing one code application case

The company combined the one thing one code technology with the banquet scene of a wine company, and obtained the reward mechanism through the dealer's code scanning warehouse and the guest's code sweeping, which successfully stimulated the sales enthusiasm of dealers and terminals. According to the scale of the banquet and the number of unpacked boxes, the organizer can get the prize in kind or the red envelope prize, and the store and the organizer share the banquet rebate, which encourages the store to actively participate. Guests also have the opportunity to win awards by scanning the cover code, helping consumers to open bottles and write off costs. In addition, through the prize-giving activities of the ordering mall, the marketing costs of the manufacturers direct to the terminal, deepening the cooperation with the terminal and enhancing the brand influence.

As an innovative incentive scheme, one-thing one-code technology not only plays the role of anti-counterfeiting traceability, but also effectively monitors the phenomenon of cross-shipping by giving products unique identification codes. The code rebate mechanism has improved sales efficiency and market competitiveness, and brought valuable consumer data and cooperation opportunities to enterprises. With the continuous development of technology and the continuous expansion of application scenarios, the application of one thing one code technology in FMCG and other industries will become an important help for enterprise omnichannel management, and promote the development of the industry to a more intelligent and refined direction.

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