One thing, one code, the bridge of efficient connection of omni-channel roles

In order to realize the efficient connection between brand owners and consumers, distributors and terminal stores, one thing one code technology gives the product a unique identity, and through the code scanning action, the omnihannel role is closely linked together, providing brand owners with unprecedented management, connection and access capabilities.

One thing one code: the right-hand man of B-end management

Traditionally, the circulation link of products from first-level distributors to terminal stores is often difficult to control, and the problem of preventing channeling and controlling prices occurs frequently. The control of the flow of goods by the brand owner usually only stays in the link of distribution to the channel operator, and the subsequent product flow and sales situation is vague. This phenomenon has contributed to the arrogance of dealers to channel goods, which has brought no small trouble to brand owners.

However, the advent of one-object-one-code technology has changed this status quo. Brand owners can use the one-object-one-code system to dynamically monitor the flow of products and clearly understand the specific situation of products in each link. When the dealer transits goods, the brand can quickly use one thing one yard to trace the source of transiting goods, and punish the transiting dealer. This strong traceability ability not only helps brand owners maintain market order, but also can deter dealers and reduce the probability of transshipment.

Second, connect to end b: digital bridge of terminal store

As the last important sales node facing consumers, the digital capability of terminal stores is very important for brand owners. However, in the past, the terminal store has been in a "lost contact" state, brand owners can not directly connect, and dealers lack the ability to operate the terminal store. This leads to the relationship between brand owners, dealers and stores in the loss of contact, separation and game.

One-thing, one-code technology breaks this deadlock by using products as the medium. When distributors and terminal stores scan QR codes on products, one-thing, one-code technology can help brands connect channels and retail stores. Through the channel router to provide channel users with multi-carrier mini program assistant, brand owners can give offline channels digital capabilities, so that terminal stores and brand owners "reconnect". This connection not only helps brand owners better understand the operation of terminal stores, but also opens up the full link through bC linkage to achieve digital connection.

3. Accurate access to the C end: a new way for consumers to connect

In the Internet era, consumers are trapped in the information cocoon created by big data algorithms, and it is difficult for brand owners to accurately reach consumers online. To solve this problem, brands need to find a way to establish a direct connection with consumers.

Once again, one-thing, one-code technology played a key role. The product itself is the closest bridge between brand owners and consumers. By giving products a thing a code, brands can make the product "speak", and through the action of consumers scanning the code to direct consumers to the brand's membership mini program. In this way, brands can build online link Bridges with consumers, laying the foundation for full-link digitalization.

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