One thing one code anti-counterfeiting, anti-counterfeiting effect is more significant

Overview of physical security measures

Physical anti-counterfeiting is mainly used to identify the authenticity of products by affisting anti-counterfeiting labels that are difficult to forge on the products or outer packaging. Common physical anti-counterfeiting means include laser anti-counterfeiting, variable temperature anti-counterfeiting and texture anti-counterfeiting.

Laser anti-counterfeiting, also known as laser anti-counterfeiting, the use of laser rainbow molding hologram technology to produce videotex information, due to high technical content, more difficult to forge, so the anti-counterfeiting effect is remarkable.

Variable temperature anti-counterfeiting uses special discolored materials to produce chemical reactions when the temperature changes, thereby changing the color or shape of the material to achieve anti-counterfeiting function. Although the identification method is intuitive, once the forger has mastered the temperature change ink formula and printing technology, the anti-counterfeiting label may be copied.

Texture anti-counterfeiting uses the uniqueness of natural material cellulose, the texture information of each product is stored in the anti-counterfeiting query database as an anti-counterfeiting identifier. Although the counterfeiting is difficult, the identification process is cumbersome and affects the consumer experience.

One object one code anti-counterfeiting: a new choice of anti-counterfeiting in the digital age

One thing one code anti-counterfeiting relies on two-dimensional code technology to give each product a unique product ID card. Consumers can intuitively know the authenticity of the product by scanning the code, which improves the experience of anti-counterfeiting identification. At the same time, the one-object-one-code anti-counterfeiting system can also automatically record the number of scanning codes to prevent counterfeiters from producing fake and shoddy products by copying two-dimensional codes.

In order to improve the anti-counterfeiting effect, the brand can print the anti-counterfeiting two-dimensional code in the hidden place, such as the code in the cover, to ensure that only consumers who buy the product can scan the code to distinguish the authenticity. For products that cannot be coded in the cover, brands can choose to encrypt the code, and consumers need to scratch the scratch silver on the anti-counterfeiting label and enter the verification code to further check the authenticity of the product.

One thing one code of anti-counterfeiting advanced play

With the development of technology, one thing one code anti-counterfeiting has been given more advanced gameplay, helping brands to achieve the dual goals of anti-counterfeiting and marketing.

Joint marketing activities: Brands can bind anti-counterfeiting QR codes with marketing activities through the Mido platform, and consumers can scan the code to check the authenticity and receive red envelope rewards. This dual incentive approach can enhance consumers' willingness to buy and promote product sales growth.

Connect user data: Brand owners can bind the anti-counterfeiting two-dimensional code with the member applet, query the authenticity of the product through the scan code jump applet, and carry out marketing activities to attract consumers to become members. In this way, brand owners can establish connections with consumers, achieve secondary or even multiple touches, accurately insight into the needs of members, and develop marketing activities that meet the will of consumers.

Five codes in one: through one thing one code technology to achieve the "cover code, cover code, box code, box code, stack code" collection and association, brand owners can quickly understand the authenticity of products and the flow of goods, reduce the circulation of fake and shoddy products. At the same time, build channel relations based on the flow of goods, carry out full-link digital transformation, realize the brand directly connected to the C end, activate the b end, empower the B end, and finally achieve the ultimate goal of "factory and store integrated control panel, full-link shared distribution".

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