FMCG products use one thing, one yard, pull the moving pin

How to achieve the transparent management of sales channels in the FMCG market, prevent the phenomenon of transshipment and counterfeit goods, and improve the terminal mobile sales, has become a problem faced by many enterprises. With the innovative one thing one code technology, Zhongshang integrates this "digital business card" into the actual business of the enterprise, and realizes the full link fine management from the manufacturer to the distributor, and then to the terminal store and consumers.

One thing, one code: sales channel transparency

Zhongshang's one thing one code technology, by giving each product a unique two-dimensional code, to achieve the full track of sales channels. Dealers can directly scan the code through the APP, and support continuous scanning code, each two-dimensional code is strictly verified. When the abnormal code is found, the manufacturer can receive feedback information in real time and understand the cause of the anomaly, so as to effectively curb the occurrence of channeling and fake goods.

With the help of China's scanning code screen, manufacturers can have real-time insight into the scanning code dynamics of various channels, and the operation situation is clear at a glance. Real-time notification of product channeling data, rolling update the number of anti-counterfeiting verification, so that enterprise management is more convenient. This transparent management method not only improves the operational efficiency of enterprises, but also provides consumers with a safer and more reliable shopping environment.

Second, scan code marketing: precise incentive, pull the moving pin

The omni-channel object code system built by Zhongshang for enterprises, on the basis of providing full-link product traceability, also integrates the function of scanning code marketing. Dealers or terminal stores can get corresponding rewards when they scan the code to enter and exit the warehouse. This incentive mechanism not only encourages dealers and terminals to record product inventory in a timely and accurate manner, but also improves their enthusiasm to sell products.

By setting reasonable reward rules, enterprises can ensure that dealers and terminals pay attention to the circulation efficiency and sales quality of products while pursuing profits. Rewards come in a variety of forms, including red envelopes, points, coupons and fees. The function of the red envelope is to realize the timely contact of promotional costs, make up for the profits of the terminal, and enhance the enthusiasm of the terminal boss.

This marketing strategy not only realizes the consumer movement, but also promotes the channel movement. Dealers are more active in the distribution of goods, and terminal store owners are more willing to sell products. This not only brings real orders and stable prices for enterprises, but also effectively eliminates the circulation of fake goods.

Third, fine management: optimize the supply chain, enhance competitiveness

With the help of one thing one code technology, enterprises can grasp the omni-channel order inventory of dealers in real time. This not only helps enterprises optimize supply chain management, reduce inventory costs, but also provides dealers with more accurate inventory warning and replenishment suggestions. Through data analysis, enterprises can predict market demand more accurately and make more scientific production plans.

At the same time, one thing one code technology also provides enterprises with the possibility of precision marketing. By analyzing the scanning data, enterprises can understand consumers' purchasing habits, preferences and other information, and then develop more targeted marketing strategies. This data-based precision marketing not only improves the marketing effect, but also helps enterprises better understand the market demand and optimize the product structure.

Zhongshang's one-object-one-code technology has brought revolutionary changes to the FMCG industry. It not only realizes the transparent management of sales channels, but also effectively restrains the occurrence of transshipment and fake goods. Also through the scanning code marketing function, precise incentive dealers and terminal stores, pull the moving pin; At the same time, it also provides the possibility of fine management for enterprises, optimizes supply chain management and improves competitiveness.

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