FMCG one-dollar exchange marketing activities innovative coding scheme and consumer participation process

In order to attract consumers and increase brand loyalty, major companies have launched innovative marketing campaigns. 

Among them, one-dollar exchange as a very attractive way of promotion, is being adopted by more and more brands. 

This article will introduce in detail a one-dollar trade marketing activity combined with package material integrated coding scheme, and how consumers participate in this activity.

First, FMCG one yuan exchange marketing activities innovation code program

In order to ensure the smooth progress of the one-yuan exchange activity, we adopt the package material integrated coding scheme. The specific steps of the programme are as follows:

Create new products and dedicated activity codes: First, we create a new tag for each participating product and generate a dedicated activity code package for each tag. 

These active codes will be used in the subsequent coding process.

Packaging material factory code: Next, we provide these active code packages to packaging material factories. 

The packaging material factory printed a two-dimensional code inside the bottle cap, and added the winning text of "One yuan for one bottle" on the bottle cap. 

This step ensures that each bottle cap has a unique winning code and corresponding activity information.

Internal and external code association and activation: 

After the internal and external code association of the bottle cap, we send these activated digits back to the system. 

In this way, the winning information of each bottle cap is effectively recorded and managed.

Factory production and delivery: 

The factory receives the assigned packaging materials according to the production plan, 

and associates and delivers the packaging materials according to the existing production mode after changing the bottle cap. This step ensures that the activity is fair and random.

Second, the process of consumers participating in the one-yuan exchange activity

For consumers, it is very simple to participate in the one-dollar trade activity, and there are two main ways:

Bottle cap redemption method: 

After consumers buy products, if the bottle cap is printed with the words "One yuan for a bottle", they can directly carry this bottle cap to the purchase store. 

After paying 1 yuan at the store, consumers can get the same product. This method is simple and straightforward, and consumers love it.

The other way is for consumers to use wechat to scan the QR code inside the bottle cap. 

After the scan, they will enter a small program and view the winning information. The mini program will prompt consumers to "Please pay 1 yuan at the purchase store with the winning bottle cap." 

If the winning code of the bottle cap has not been cancelled, the system will prompt "This bottle cap has been redeemed" when someone else scans the same winning code again. 

This step ensures that each winning code can only be used once, preventing double redemption.

Conclusion

Through the innovative package material integration coding program, FMCG brands can more effectively implement one-dollar exchange marketing activities. 

The process of consumer participation has also become simpler and more convenient. This kind of activity not only enhances the purchasing experience of consumers, 

but also enhances the interaction and loyalty between brands and consumers.

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