Valeo
Brand Anti-Counterfeiting & Key Channel Partner Marketing

01

Pain Points of Traditional Auto Parts Manufacturers

Lack of Key Person Marketing Functionality

Inability to Achieve Word-of-Mouth Propagation

Traditional auto parts manufacturers lack the means to incentivize key individuals' marketing efforts, making it difficult to motivate end-users to recommend products. As a result, product sales at terminal stores see no significant breakthrough.

In many industries, store managers/sales assistants play the role of key influencers. However, traditional offline sales models suffer from several issues. Offline, manufacturers struggle to oversee store managers or terminal sales assistants at each outlet, as they are often connected to store owners or distributors. This leads to insufficient channel control and a lack of ability to manage key personnel online.

Moreover, promotional benefits and funds from brand owners are often withheld at various distributor levels, reducing the final commissions received by key individuals. This diminishes their motivation to promote products, resulting in suboptimal sales performance under traditional offline sales models.

02

The Code: The Super Gateway to Digital Marketing

As market competition intensifies, with severe product homogenization and information overload, mass-promotion tactics like blanket sales pushes and terminal interception have become less effective. Undifferentiated marketing models no longer deliver special results. As a world-leading automotive components supplier, the Valeo brand believes in its digital strategy that one-item-one-code is the best tool to bridge the distance between the brand and consumers.

Simultaneously, Valeo recognized that without incentivizing the marketing actions of key individuals, it was impossible to stimulate willingness for end-user recommendations, and product sales at terminal stores could not achieve a significant breakthrough.