Meixue Ice City

For over 20 years, Meixue Ice City, a brand originated from Henan Province, has successfully captured a significant share of the new tea beverage market by virtue of its professional and continuously improved raw material supply system and warehousing and distribution system, becoming a leader in the industry. Among them, the "Snow King" IP, which serves as the brand image, has received extensive attention and pursuit.

About Meixue Ice City a leading brand in the new tea beverage industry

Milk Snow Ice City is a tea drink brand dedicated to creating fresh ice cream in China. It is a chain organization mainly focusing on fresh tea drinks and ice cream. It integrates high quality, low price and health and freshness, constantly providing consumers with healthier and more cost-effective characteristic products.

In 2018, Meixue Ice City officially launched a new brand image - Snow King. With the catchy and familiar song "You love me, I love you, Meixue Ice City is sweet", the Snow King IP image has become even more deeply rooted in people's hearts. Since then, Meixue Ice City has applied it to the design and development of its products, constantly introducing new products. Meixue Ice City has launched its peripheral Snow King ton bucket. With its cute image, it became an instant hit upon its release, achieving sales of over 60,000 units on Taobao last month. As of now, Meixue Ice City has launched a variety of IP-related products such as Xuewang Bagged tea, Xuewang Snacks, Xuewang cups, and Xuewang cultural and creative products, which are deeply loved by consumers.

CCN中商 IP数字化授权管控

蜜雪冰城以“雪王”这样一个深入人心的形象，成功吸引公众目光，进而打开市场通路。

今年，蜜雪冰城启动“雪王”IP授权业务，持续聚焦产品全环节质量管控，联手CCN中商搭建IP数字化授权管控体系，打通品牌与授权商间的壁垒，击破授权商品流向无法追溯这一屏障，实现IP衍生品全链数据可视化，对授权商的精准管控，做好版权保护，实现对IP方的品牌保护，为蜜雪冰城IP衍生品提供新势能。