Chevron
Line-level Coding & Full-chain Traceability

The massive consumer market has made lubricants a prime target for counterfeiting. In pursuit of excessive profits, illicit actors risk producing and selling fake products. It seems that major lubricant brands face an endless battle against counterfeiting! Counterfeit and inferior lubricants have caused significant troubles for both enterprises and consumers.

The massive consumer market has made lubricants a prime target for counterfeiting. In pursuit of excessive profits, illicit actors risk producing and selling fake products. It seems that major lubricant brands face an endless battle against counterfeiting! Counterfeit and inferior lubricants have caused significant troubles for both enterprises and consumers.

Additionally, almost all lubricant companies encounter issues with cross-regional sales diversion during product distribution. Such "diversion" not only disrupts market order but also causes substantial economic losses to lubricant enterprises. Inadequate prevention and management of diversion practices can severely impact the health and sustainable development of the market.

Chevron has an extensive sales network across China, with lubricant production plants in Tianjin and Shanghai. Products such as Chevron Havoline, Delo lubricants, and Techron fuel system cleaners have gained strong consumer trust due to their excellent quality and performance.

However, highly recognized and consistently popular brands are often targeted by unscrupulous sellers. To combat diversion, counterfeiting, and illegal sales, Chevron partnered with CCN in 2016 to establish a QR code-based anti-counterfeiting and anti-diversion platform.

CCN implements item-carton-pallet coding and data association for Chevron's lubricant products, enabling data capture during production and packaging. Professional scanning equipment is used for warehouse receiving and shipping operations. All collected data is synchronized with Chevron's central data system, achieving end-to-end visual management across production, shipping, logistics, and sales.

Simultaneously, production data is integrated into CCN's data platform to manage the activation of anti-counterfeiting codes. This provides consumers with convenient anti-counterfeiting verification services via mobile phones or websites.