Ningxia Red
Open the lid and scan the code to win a prize

Ningxia Red has joined hands with CCN, using "one product, one code" as the carrier, to assign marketing codes to the inside of the bottle caps of the promotional packaging of Ningxia Red Goji Berry Wine, launching the "Open Ningxia Red, Welcome Good Luck in the New Year" campaign.

Hot marketing during the Spring Festival: Consumers can participate in the event and receive New Year gifts by purchasing products and scanning the code after opening the cover. With just one code, you can directly reach consumers and establish two-way communication with them. Digital means enable precise marketing, which is simple and efficient.

The "One More Bottle" marketing campaign that was extremely popular in the early years has gradually faded from people's sight as the drawbacks of the offline redemption model have been exposed. At that time, for terminal store owners, after consumers claimed their prizes, they had to manually verify, keep records, advance marketing costs, and avoid errors in verification data among different levels. All of these required very high costs.

This time, Ningxia Hong, based on the CCN one-product-one-code technology, has achieved the online transformation of terminal promotion activities and simultaneously facilitated the online management of terminals, thereby optimizing the previous terminal costs and activity operation costs. This is what we often refer to as reshaping terminal marketing, enabling marketing expenses to be precisely channeled to the target group to achieve cost reduction and efficiency improvement.

Scan the code "Ningxia Red" to claim the event prizes online. Not only can it encourage and stimulate consumers to make repeat purchases, but it also becomes a good channel for word-of-mouth promotion, thereby promoting the increase of repurchase rate.

For the QR code marketing campaign of Ningxia Red Goji Berry Wine, you can click on this link to view: Chinese people don't deceive Chinese people, join the campaign.

Of course, the value of one product, one code is not only reflected in boosting sales.

Previously, Ningxia Hong has joined hands with CCN to establish a consumer trust marketing system and build a full-channel marketing incentive system.

【 Consumer Trust Marketing 】 By using one product, one code as a product platform, it showcases the traceability information of Ningxia Red products and the reviews of purchased users, achieving word-of-mouth viral marketing among consumers. At the same time, as the entry point of the enterprise membership system, various consumer interaction activities attract consumers to participate and cultivate member stickiness.

Meanwhile, through the accumulation of members and the insight of scanning code data, Ningxia Hong has also gained a deeper understanding of member behavior. Ningxia Hong can promptly adjust its operational decisions based on member profiles, control marketing trends, rationally optimize marketing costs, and achieve the maximization of marketing effects at the same time.

【 All-Channel Marketing Incentive System 】CCN connects the sales representatives, distributors and terminal stores of Ningxia Red Enterprise, establishing a sales incentive system for distributors and stores. Help Ningxia Hong capture real-time data at all levels of the channel, formulate targeted marketing strategies, and truly achieve the upgrade of channel sales.

The one-product-one-code technology is breaking down the multiple barriers from brands to terminal stores, bringing one terminal store after another into the brand's data end, and significantly enhancing the efficiency of expansion and reaching both large and small B-end customers.