Cofco - Kong Yiji
bC linked QR code marketing

COFCO Kong Yiji - a wholly owned subsidiary of COFCO Wine & Spirits, a subsidiary of COFCO Group Co., LTD.

关于中粮孔乙己Cofco Kong Yiji is a wholly owned subsidiary of COFCO Group, a Fortune Global 500 company

COFCO Group Co., Ltd. is a large state-owned enterprise directly under the central government, which is as old as the founding of the People's Republic of China. It is a leading player in China's agricultural and grain industry and an international grain merchant with a global layout and a full industrial chain.

Cofco Wine & Spirits is a specialized company under COFCO Group dedicated to the wine business. Its business scope covers the production, trade and marketing of various types of wine, including domestic wine, Baijiu, huangjiu, imported wine, beer and spirits. It owns many well-known product brands such as "Great Wall", "Huaxia", "Sanggan", "Five-star", "Jiugui", "Neican", "Lewo Bao", "Kong Yiji", as well as the imported wine brand "Mingzhuanghui".

"Kong Yiji" is a "Protected Product of the Original Production Area of Shaoxing Wine", located by Jianhu Lake in Shaoxing, the hometown of yellow wine. While adhering to the traditional handcrafted brewing techniques, it has introduced advanced production and management systems, leading the new trend of yellow wine with innovative scientific research technology. Its strategic product "Hui" wine and high-end product "Jinlinyou" have won multiple national invention patents. Redefine yellow wine with high appearance standards, high quality and new flavors, and endow it with new connotations.

In addition, the "Kong Yiji" brand of COFCO Original 25-year-old yellow wine has been repeatedly designated as the official product for state banquets and represented Chinese yellow wine at the United Nations Headquarters in 2018.

Cofco Kong Yiji has established an industry demonstration benchmark for the traceability management and digital transformation of yellow wine products

With the advent of the era of the big health economy, the drinking value of yellow wine is returning. Although yellow wine has a relatively high drinking value, its price is generally lower compared to other types of alcohol. The phrase "price trough and value high ground" precisely reflects the development of the yellow wine industry. Through the long years, yellow wine has been rejuvenated. The yellow wine category, which has a profound historical background, is now entering a good era.

In line with the trend of The Times, COFCO Kong Yiji has been honing its internal capabilities, constantly improving product quality, and continuously promoting the high-quality development of the yellow wine industry. In the upstream raw material link, COFCO Kong Yiji signed a 1,200-mu "Special Rice Planting Base for Yellow Wine" with Heilongjiang Jiangchuan Farm. From seed selection, planting to harvest, the entire process strictly controls the raw materials to ensure the quality of the product. In terms of brewing, apart from meticulous handcrafting, COFCO Kong Yiji also collaborates with the COFCO Nutrition and Health Research Institute to develop products. By applying digital technology to eliminate the "heady factor", it ensures quality through technological innovation.

In addition, by joining hands with CCN, a full-value chain service brand for digital products, we will create an industry demonstration benchmark for the traceability management and digital transformation of yellow wine products. Based on the one-product-one-code technology, CCN will assist COFCO Kong Yiji products in completing the code connection between the inside and outside of the cap and use the code as a carrier to realize the brand's product security anti-counterfeiting system, product full life cycle traceability management, and bC linked digital marketing.

One-code-per-bottle scanning marketing, using the product as the traffic entry point to reach consumers at zero distance, and various interactive methods to capture the C-end. For key individuals in the small B-end market, sales incentives will be implemented simultaneously, with a dual-wheel drive to accelerate market growth. Standing from the perspective of consumers and key figures in the channel, enabling consumers and merchants to gain more benefits is the secret for COFCO Kong Yiji to establish deep connections with consumers and key figures and gain more trust, and its brand influence will also be significantly enhanced.

Yellow wine, an ancient Chinese alcoholic beverage, was once the main drinking alcohol in China during the Republic of China period. Cofco Kong Yiji, starting from high quality, guided by culture and supplemented by the expansion of precise channels, shoulders the responsibility of revitalizing the development of yellow wine and innovating the new trend of beverage yellow wine. This collaboration with CCN to establish a full-chain digital management system for COFCO Kong Yiji will further support the high-quality and healthy development of Kong Yiji yellow wine, set an industry demonstration benchmark for the traceability management and digital transformation of yellow wine products, and be of great benefit to the industry.