Tianwei Food

In recent years, Tianwei Food has joined forces with the CCN project team to integrate the production and marketing ends and has implemented individual product coding on the production line at the traceability end, solving the problem of anti-counterfeiting and traceability. Establish single-item - box association, use products as the traffic entry point to reach the terminal, achieve channel sales promotion, and jointly promote the digital and intelligent strategic upgrade of Tianwei Food.

Recently, Tianwei Food's upgraded version of Haorenjia handmade Butter was grandly launched, introducing the "Scan Code to Win Red Envelopes and Enjoy 10,000 gift Boxes" campaign. CCN, with its one-product-one-code bag-opening and scanning marketing approach, has contributed to the C-end marketing of the Haorenjia brand, truly benefiting consumers and leading a new marketing trend in the compound condiment industry. With a strong launch of one-product-one-code digital marketing, we create brand growth and enhance brand value from the inside out.

For this event, Tianwei Food offers rich rewards to consumers, with an overall winning rate as high as 99.99%, all aimed at providing consumers with a "great value for money" shopping experience. In the first month of the event's launch, it effectively empowered nearly 2,500 stores to boost sales, attracted nearly 10,000 consumers to participate in scanning codes, and created a "gravitational field" of tens of thousands of consumption traffic.

Tianwei Food

The first A-share listed company in the country specializing in compound seasonings

Tianwei Food was founded in 2000 with a registered capital of over 1 billion yuan. It focuses on research and development, production and sales of compound seasonings. It is a key national leading enterprise in agricultural industrialization, a national-level green factory and a national-level intelligent manufacturing demonstration factory. It now has two industry-leading intelligent factories and four modern bases.

It owns five major brands: "Hao Renjia", "Da Hong Pao", "Tian Che", "Tian Wei Catering and High-End Customization", and "Shi Cui Fang". Its products include over 100 categories such as hot pot bases, recipe seasonings, spicy sauces, and ready-to-eat meals. Its main business covers three major sectors: traditional retail, online retail, and catering customization.

With code as the link, you get more than you pay for.

Create a first-class consumer shopping experience

Where consumers are, there lies the operational battlefield of a brand. Undoubtedly, product packaging has become one of the most important touchpoints and ties for brand owners to establish connections with consumers at present and has also become one of the important entry points for brand marketing and promotion.

During the "Scan Code to Win Red Envelopes and Enjoy 10,000 Gift Boxes" event of Tianwei · Haorenjia, users who purchase the promotional package of handmade hot pot base can scan the QR code on the prize card inside the bag with the wechat Scan function to enter the "Haorenjia Handmade Hot Pot" H5 interface. After user authorization, they can enter the event page and participate in the lottery. In addition to having the chance to win red envelope rewards, you also could receive a gift box of the third-generation thick hot pot base from Good Family.

From the perspective of the activity process, Tianwei Food rejects fancy and complicated procedures, adopts simple and direct participation rules and operation paths, simplifies the complex, and creates a participation experience that everyone can enjoy, truly delivering benefits to consumers.

本次活动，For this event, apart from the prize cards inside the bags, the packaging of the promotional products is also printed with the words "Scan the code to win red envelopes and enjoy ten thousand gift boxes". The eye-catching red promotional copy can immediately catch consumers' attention and encourage them to open the bags and scan the code.

For brand owners, product packaging itself is the best advertisement to attract consumers, and the QR code inside the packaging is the best handle to connect with consumers. In terms of promotion, Tianwei Food takes the "Scan the code to win red envelopes and enjoy 10,000 gift boxes" activity as the center, uses the product as the medium, and uses the QR code of the award card as the handle to meet consumers' shopping needs of "getting more value for money". To enhance consumers' shopping experience and satisfaction.

This event not only directly benefits consumers but also helps dealers boost sales from the side, facilitating business opportunities and certain growth.

For Tianwei Food, this is not only a promotional event but also a sincere return from the brand to consumers. It is a model of a one-product-one-code marketing campaign that benefits both consumers and brands, and it is also a strategic action to promote brand development.