Hongxingyuan 1913

Hongxingyuan 1913, a century-old time-honored brand in Shandong, is the leading brand of condiments. The company's main products include fourteen product series such as spices, hot pot bases, cooking wine, chicken essence, soy sauce, vinegar, and chili oil, meeting the diverse needs of different regions, agents, and consumers in various scenarios. The products are mainly sold in over 30 provinces, municipalities and regions across the country. Hongxingyuan 1913 is committed to working hand in hand with a wide range of partners to deeply cultivate the channel terminal market and drive brand growth through a share-based strategy.

Therefore, Hongxingyuan 1913 is an enterprise that attaches great importance to the power of channels, resolutely safeguards the interests of channel partners, and regulates the market development order. Therefore, for the healthy development of the channel market, CCN has joined hands with Hongxingyuan to build a digital channel, helping it enhances the efficiency of cross-selling governance and improve the digital management level of the channel.

About Hongxingyuan 1913  a time-honored brand from Shandong

Hongxingyuan Seasonings was founded in 1913 AD.

Shandong Daily Liangshi Food Co., Ltd. is a limited company mainly engaged in the research and development, production and sales of condiments. Over the years, in terms of product technology, it has taken "following the international market and leading the domestic market" as the positioning point of its products, followed the independent innovation model of "professionalism, dedication and expertise", strengthened the cooperation among industry, academia and research, and shortened the R&D cycle of the enterprise. Realize the optimal allocation of scientific and technological and economic resources to continuously introduce new products to enterprises.

The products are mainly sold to over 30 provinces, municipalities and regions including Shandong, Hebei, Hunan, Hubei, Jiangsu and Zhejiang. We have established good business relations with dozens of well-known supermarkets such as Metro, RT-Mart, Aldi, Carrefour and Jiajiayue. We have set up offices in major cities such as Beijing, Shanghai, Jinan, Wuhan and Guangzhou. Through over 3,000 distributors and more than 200,000 terminal distributors under them, a stable, collaborative, win-win and value-sharing marketing system has been formed.

CCN X Hongxingyuan 1913

The construction of a digital channel system enhances the efficiency of cross-selling governance

The CCN customized digital production line coding solution is tailor-made based on on-site research by the project team. It has implementation experience in production lines across multiple industries, is highly expandable and compatible, and ensures worry-free implementation.

For enterprises that achieve digital empowerment of channels, terminals, and consumers through product coding, the accuracy of one-code-per-item coding and associated relationships at the production end is like building roads and infrastructure, largely determining the efficiency of post-link management. CCN generates unique product identification codes on demand based on encryption algorithms and precisely assigns codes to individual items and box packaging of Hongxingyuan canned sauce products through coding equipment. After the coding is completed, the coding information is collected and associated with physical information such as the product and packaging.

In the warehousing and logistics process, based on data collection operations such as PDA scanning for outbound, inbound, and returns, it enables full-channel logistics tracking of products from factories, warehouses, distributors, stores, etc., to complete the visual management of the entire product life cycle. With the "one item, one code" Internet of Things technology, it realizes the in-depth integration of manufacturing technology and information technology.

After purchasing the Hongxingyuan 1913 product, consumers can scan the code on the can with their mobile phones to check the authenticity information of the product. With peace of mind in hand, they can further enhance their trust in the Hongxingyuan 1913 brand.

During the shipping process, warehouse staff use handheld PDA devices to scan and complete the product outbound. At this point, the product is bound to the distributor/agent on the outbound order. Market inspectors can complete the inspection of product flow by scanning the code through a dedicated mini program. The batch number, product name and the affiliated distributor of the product can be known with a single scan. When a product is subject to cross-selling, the system will issue a cross-selling warning. Enterprise personnel can quickly trace the areas and distributors involved in unauthorized distribution through the data middle platform and efficiently address the issue of unauthorized distribution.

In addition, when consumers authorize the verification of product authenticity, the system backend incorporates the consumer's scan code into the dimension of anti-diversion information collection, making each scan by the consumer a piece of evidence to verify whether the product has been diverted.

This time, CCN has joined hands with Hongxingyuan 1913 and will leverage its rich experience to empower the Hongxingyuan 1913 brand to deeply cultivate its distribution channels. Digital anti-diversion management of channels is more conducive to safeguarding the interests of channels and terminals, ensuring more stable and secure profits for distributors, guaranteeing the healthy development of the market, and fully ensuring that the Hongxingyuan 1913 brand and channels can achieve a win-win situation in the market together