Three yuan
Smart traceability: Scan the code when opening the box

As a nationally renowned dairy enterprise, Sanyuan Milk has always been deeply loved by consumers for maintaining its safety, health and high quality. With the spirit of perseverance, striving for excellence and innovation, Sanyuan actively serves as a "warm" health guardian, delves deeply into product research and development, and has launched a series of products that meet consumers' health needs, such as 72℃ fresh milk, Yitangping yogurt and Extreme Goodnight milk. Taking the "time-honored brand" spirit as the starting point, it aims to build a new era national brand.

In 2016, CCN began to establish a traceability system for infant formula milk powder for Sanyuan Food. Through a series of solutions such as coding raw materials and packaging materials, and automatically associating production line codes, it aims to monitor the safety of milk powder from the source of quality. Later, we built the "Ultimate Peak Unboxing Gift" digital marketing project for Sanyuan, designed an outer box code to drive traffic through a mini-program, and promoted the concepts of peak and ultimate products through interactive forms to attract consumers to purchase the products. At the same time, in conjunction with the inner box code travel grand prize incentive strategy, this will boost product awareness, deepen brand recognition, and achieve dual-wheel parallel growth.