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Anti-counterfeiting verification is efficient in cracking down on counterfeits

Fenghua, a well-known national brand of personal care products.

A classic brand that has been refined by history and the market is a collective memory of a generation.

However, in the new era of the Internet, does it mean that traditional brands have no way to win the market of young people? The answer for Fenghua is no.

For decades, Fenghua has been consistently using high-quality raw materials and combining them with scientifically reasonable formulas to produce hair care products with extremely high-cost performance. In recent years, with the rise of online shopping and live streaming, Fenghua has also gained the favor of many consumers by virtue of its marketing strategy of actively interacting with them.

Consumers' trust is accumulated bit by bit through service. While gaining more consumers' favor, Fenghua has also "thought what consumers think" : to further safeguard consumers' legitimate rights and interests and comprehensively upgrade the anti-counterfeiting system, Fenghua has joined hands with CCN to build an official anti-counterfeiting verification channel. In addition to calling on everyone to purchase products from the brand's official flagship stores or officially authorized legal channels, we also hope to enhance consumers' safe shopping experience and create a healthy product environment through digital anti-counterfeiting technology.

About Fenghua:Shanghai Fenghua Daily Necessities Co., Ltd. was founded in 1985 with a registered capital of 32.8 million yuan. It is a professional hair care enterprise integrating design, research and development, production and sales. The company mainly produces "Fenghua" brand shampoos, conditioners, as well as skin care and cleaning series products.

One of the leading national enterprises in the national daily chemical industry, it has always adhered to high quality and low prices to win the market. Over the years, it has received honors such as Shanghai Famous Trademark, Shanghai's Most Dynamic Old Trademark, Shanghai Famous Product, and Shanghai Famous and Quality Product. In 2014, the "Fenghua" trademark was recognized as a "China Well-known Trademark" by the State Administration for Industry and Commerce.

Digital anti-counterfeiting protection for the "electronic ID card" of goods

CCN attaches a one-code-per-item "electronic ID card" to the Fenghua series of products. It uses anti-counterfeiting labels as the carrier, digital verification as the core, and provides brand protection for Fenghua through three parts: system, platform and service.

Full-chain security control of labels

The unique digital ID adopts military-grade encryption algorithms and integrated security policies, making it impossible to be copied or cracked. It implements full-chain security control from the code generation stage, digital encryption, digital transmission, label printing, label inspection to label activation.

After purchasing the Fenghua series of products, consumers can find the anti-counterfeiting label on the bottle and scan it with their mobile phones to verify the authenticity of the product.

In addition, when a consumer is suspected of making a second query, the consumer will be informed of the time of the first query and be informed that the product has been queried for the second time by anti-counterfeiting measures. The consumer will be reminded to call for further consultation on the authenticity of the product, thus achieving anti-counterfeiting early warning for consumers.

True affordability and accessibility always speak for themselves through quality. As a domestic brand with over three decades of history, Fenghua has always adhered to the principle of quality first. Its product quality has long been widely recognized and praised by consumers, and quality is its confidence.

In addition, Fenghua also has its own brand warmth. It is accustomed to considering issues from the perspective of consumers and building a digital anti-counterfeiting system, ensuring that "everything visible to consumers is genuine", truly achieving "let your beauty start from the very beginning".