Songyou Juice Youxiang Valley
Production line renovation and C-end scanning code marketing

The newly emerged internet-famous drink, the leader of double pomelo juice - Youxianggu, adheres to self-growing raw materials and on-site processing, fully showcasing the pure natural flavor with guaranteed quality. In addition, it has joined hands with CCN to carry out digital upgrade and armament: bottle codes - box codes - pallet codes are associated, using codes as a chain to connect the entire life cycle of goods. According to the different categories, packaging and specifications of Youxianggu's products, we provide tailor-made automated production line transformation solutions. High-speed and high-precision automated production lines help Youxianggu achieve "acceleration". One bottle, one code scanning marketing, using the product as the traffic entry point to reach consumers, seizing the C-end to accelerate market growth.

Youxianggu is a brand under Zhejiang Changshan Hengshoutang Youguo Co., LTD. The origin of the "Japanese pomelo", namely YUZU seedlings, was introduced and cultivated by Mr. Song, the founder of Shanghai Hengshoutang, in 2015. In Changshan District, 10,000 mu of land was leased, 5,000 mu of land was leveled, 600,000 seedlings were raised, and 2,500 mu of seedlings were planted. Gradually, the world's largest pomelo planting base - Youxiang Valley - was established.

The Youxianggu brand takes planting and deep processing as its brand foundation, creating a high-end homestay resort area, characteristic catering and new retail shopping integrated "rural complex" with Changshan pomelo and fragrant pomelo as its core features. Among them, new retail products cover categories such as instant jam, fruit tea, lactic acid bacteria beverages, and compound fruit and vegetable juice beverages. Youxiang Valley is even known as the "pride of Zhejiang” and has received high praise from CCTV.

Furagai Yuzhonggu has always adhered to the principle of earnestly planting trees and carefully producing double yuzu juice. We insist on fully implementing every marketing expense, interacting with consumers, and providing them with the simplest and most direct way to get in touch with and experience our products, thereby generating their affection and recognition. This is also the most direct way to distinguish Yuxianggu from other imitations and competing products.

Therefore, CCN Commerce provides a one-bottle-one-barcode scanning marketing service for them. They attach a barcode inside the bottle cap to the product, allowing the product to convey information through the code, offering benefits to consumers and fostering a relationship with them. This establishes a highly interactive marketing model that combines online and offline elements in the mobile internet era. It can be said that scanning the cap to open the bottle has become the best way for consumers to distinguish Yuxianggu from other "rogue" double-yu juice products.

Meanwhile, Yuxianggu has established a points mall. After obtaining points, users can exchange them at the Youzan Mall to obtain gifts. This helps to enhance user retention and brand loyalty, thereby increasing the sales volume of the brand.

The funds for marketing activities have also become clear and straightforward, avoiding unnecessary waste and maintaining interactive communication with consumers, which is something that traditional channel marketing could not achieve in the past. The one-product-one-code technology can be applied in various scenarios and can help the beverage industry carry out marketing transformation in the "new marketing" era, enhance the vertical management ability of product promotion, and will become a standard feature for every beverage enterprise in the future.