Jiangzhong Bencao

CCN has signed a contract with Jiangzhong Bencao to provide brand anti-counterfeiting and traceability services based on one-code-per-item and Internet of Things technology, aiming to enhance the efficiency of product control for the enterprise and add a "safety code" to the healthy development of the industry.

The health supplement market is growing steadily

The market supervision system has gradually been improved

At present, the health supplement market in China is in a period of rapid growth. By the end of 2022, the scale of China's health supplement market was 47.953 billion US dollars, accounting for 15.68% of the global market and ranking second. From 2012 to 2022, the compound annual growth rate (CAGR) of the global consumer health products industry was 3.15%, while that of China was 7.79%, more than twice the global growth rate.

The market competition is fierce, but quality remains the core competitiveness. The industrial chain of the health supplement industry is relatively long and complex. From raw material production to consumers receiving the products, a complete industrial chain is needed as support. To achieve the ultimate high quality, it is necessary to start from the source, promote the transparency and visualization of all links such as upstream raw material supply, midstream processing links, and downstream global market circulation, and realize an end-to-end digital supply chain. It may become a trend to meet the demands of international development.

Therefore, many provinces and cities in China have already established a complete market supervision system. On the one hand, the market supervision system can formulate and enforce relevant regulations and standards to ensure the quality and safety of products in the health supplement industry. Supervisory authorities can conduct sampling tests on products, review the production process, and carry out regulatory enforcement to prevent the circulation and sale of substandard products, protecting consumers' rights and health. On the other hand, by strengthening market supervision and enforcement, enterprises that meet quality standards and compliance requirements can be screened out to enhance the image and reputation of the entire health supplement industry. For those enterprises that actively fulfill their social responsibilities and abide by regulations, supervisory authorities can offer recognition and publicity to help consumers build trust in the brand.

Common pain points and solutions in the health supplement industry

Pain point

1、Troubled by counterfeit and shoddy products

2、It is difficult to achieve product traceability

3、There are numerous distributors and agents, making it difficult to regulate the market order

4、It is difficult to achieve the integration and analysis of commodity data

CCN's one-Product-one-code digital Solution for the Health supplement Industry

Based on the one-product-one-code technology, a CCN smart traceability platform is built to track the entire process of goods from production, warehousing, logistics, channels, sales to terminals, etc. It enables full life cycle management of products, full traceability of product dynamics, clear visibility of the chain, transparent industrial chain, and visual traceability management. After purchasing goods, consumers can scan the code to verify the authenticity of the goods, which is conducive to enhancing consumer trust.

At the same time, the products are coded and associated. Through the scanning and collection of warehouse entry and exit, as well as the receiving and dispatching of goods by distributors, the multi-level scanning data of distributors, terminal stores, and consumers are automatically linked and compared with the distribution scope established in the system background. This is conducive to the market inspection and management of enterprise managers, standardizes the market order, and comprehensively improves the product control efficiency of health care product enterprises.

In addition, the production, sales, inventory and other data of health product enterprises need to be integrated and analyzed to facilitate the enterprises' decision-making and management. Establishing a one-product-one-code digital platform can achieve comprehensive integration and analysis of data, thereby enhancing the decision-making efficiency and refined management level of enterprises.

In fact, the construction of an information-based quality traceability system has become the only rule for enterprises to better grasp the existing market. Jiangzhong Bencao is aware of this. Relying on the digital service capabilities of CCN, it has been steadily advancing the construction of a brand anti-counterfeiting and traceability system. With one product, one code as the core engine, it is contributing to the healthy development of the health supplement industry market.