Zoetis
ntegrated brand protection for bottle labels

To date, Zoetis has registered and launched a series of animal health products for pigs, poultry, pets and dairy cows in China, including vaccines, deworming drugs, antibiotics, feed additives, disinfectants, etc. With its strong R&D capabilities and high-quality, rich product line, Zoetis is sure to provide high-quality and efficient health care solutions, high-quality products and all-round services for the vast number of users in China and actively promote and facilitate the long-term development of China's animal husbandry.

With the growth in the number of pets and the increasing demand for pet immunization, coupled with the fact that the tense situation of the epidemic in the United States has not yet eased, the vaccine production capacity has not been improved in the short term, and the Miao Sanduo vaccine is still in short supply. However, during the period when Miao SAN Duo was in short supply, many counterfeit Miao SAN Duo vaccines were also found on the market. Some unscrupulous merchants try every possible way to recycle empty bottles for counterfeiting. Some pet owners also purchase vaccines online and then go to the hospital to ask doctors for help. Considering the authenticity of the vaccines and the risk of not being able to guarantee cold chain transportation, these risks are very unsafe for small animals.

CCN, based on a one-code-per-item system, provides a secure scratch-off anti-counterfeiting label for the Soton cat vaccine, Miao SAN Duo. On the hidden code area of the label's surface, there is ink that can be scratched off, further enhancing the label's security. This provides a unique "ID card" for each bottle of vaccine. After receiving the vaccine, pet institutions or consumers can scratch it off and scan the QR code to verify its authenticity. To safeguard the health and safety of cats, cat owners can rest assured.

▲硕腾妙三多疫苗-瓶身防伪标签

With a long history of over sixty years and a dedicated focus on the animal health care industry, the Zoetis brand provides customers with high-quality products and services. Therefore, it detests counterfeit goods even more. This time, we have joined hands with CCN to build a three-dimensional anti-counterfeiting tracking platform. Based on consumers' scanning actions, it can quickly locate the counterfeit areas and create a precise anti-counterfeiting data information network, leaving no place for counterfeits to hide. The firm determination of the Zoetis brand to combat counterfeiting not only ensures the safety of animal health care products and maintains consumer confidence, but also plays a positive leading role for brand merchants in the animal health care industry.